INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

ágnes BRİX

HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

Alptekin ERKOLLAR, Birgit OBERER

COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

Andrea BENE, Katalin ÓHEGYİ, József CSERNÁK

PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Anett Krisztina SZABO

ANIMAL ETHICS IN TOURISM

Azade Özlem ÇALIK, Gülsel ÇİFTÇİ

THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

Bahar YALCIN

COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

Barbara JANKOWSKA

THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

Beáta KÁDÁR

EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

Bodo IGLER, Tobias BRAUMANN, Stephan BÖHM

PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA

Burcin Cetin KARABAT, Suayyip CALİS, Cagatay KARABAT

THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR

Cemalettin Öcal FİDANBOY, Hale ALAN, H. Okan YELOĞLU

THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE

Ceren UZAR, G.cenk AKKAYA

EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY

Elvan OKUTAN, Sezai OKUTAN

RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE

Emre ERGÜN, Erdoğan GAVCAR

GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz ERİŞ, Pınar SÜRAL ÖZER, Ömür Neczan TİMURCANDAY ÖZMEN, Özlem ÇAKIR, Güler TOZKOPARAN

NEW DIMENSIONS OF BALANCED SCORECARD

Erika Blumne Ban, Roland Gacsi, Katalin LEPP

THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Fatma CAKİR, Aysenur CETİN

THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR

Fatma ÇAKIR, Oya ERU

THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Fatma ÇAKIR, Pınar DELİBAL

THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY

Fejér-király GERGELY, Tánczos Levente JÓZSEF

DIGITAL PR

H.hale BOZKURT

NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)

Haluk SELVİ, Murat AY, Savaş YAPICI

EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES

József CSERNÁK, László Attila CSAPÓ, Krisztián KİSARİ, İstván TAKÁCS

IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY

Katalin ÓHEGYİ, Virág SZABÓ, Andrea BENE

POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES

Krisztián KİSARİ, László Attila CSAPÓ, József CSERNÁK, árpád Endre KOVÁCS

Information Technology in Performance Evaluation and its’ effects on the evaluation objectives

Krisztián KİSARİ, Katalin LEPP

THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY

László Attila CSAPÓ, Péter TASİ, Száva Zsigmond

BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE

M. Halit YILDIRIM, Muhammet SAYGIN

THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT

Md. Rosli bin Ismail

MADAME BUTTERFLY’S CAREER PREFERENCE

Meltem Onay

A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business

Michael Gepp, Michael Amberg, Jan Vollmar, Thomas Schaeffler

UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

Milan Dimitrijević, Dragan Jeremi

EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

Mohsen Nazari, Zahra Heydarifard

THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA

Muchid Albintani

WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS

Neubauer Éva

EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS

Norhayati Mat Yusoff, Mohd Salehuddin Mohd Zahari, Zamri Ahmad, Nina Farisha Isa, Fatimah Abd Ghani

THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR

Pınar CELİK, Cengiz GOK

IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES

Richárd Gál, Andrea Bene, Katalin Óhegyi, József Csernák

MARKETING PERFORMANCE MANAGEMENT

Roland Gacsi, Zoltan Zeman

THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE

Sally Sayyed Hussien Ahmed

DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION

Sanja Bijakšić, BRano Markić, Slavo Kukić

THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES

Seçil BAL TAŞTAN, Emre İŞÇİ

MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY

Selma Zone Fekih Ahmed

CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE

Selma Zone Fekih Ahmed, Manel Belguith Koubaa

E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Sinem YEYGEL CAKIR, Aysen TEMEL EGINLI

ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Stephan Böhm, Philip Constantine, Bodo Igler

THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP

Suat BEGEÇ, Vita ZARINA, Cem GÜÇEL

METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE

Száva Zsigmond, Krisztián Kisari