UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

The aim of this research and project was formulation and implementation of efficient strategy of sustainable development for undeveloped municipalities in South Serbia in order to solve several key issues which hamper the economic growth and general living conditions. With the interaction of Public Relations and Information and Communication Technologies we have managed to create strategy that successfully solves problems on creating, maintaining and improving communication with existing and with the potential investors through delivering project in four stages: foreign language training, IT Literacy, Public Relations Course and creation of general presentation of municipality. Our research on three municipalities has shown that by combining these four stages, municipality can improve communication with existing investors and can create relations with new investors. The implementation of the project on three municipalities has shown even better results and has proved our proposed hypotheses. This paper will show that interaction of PR and ICT can produce an efficient strategy in order to preserve and to improve sustainable development not only in undeveloped municipalities in South Serbia, but in other countries and municipalities with similar economic and general living conditions

Keywords:

Public Relations, Information and Communication Technologies Strategy, Sustainable Development,

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