Mohsen Nazari, Zahra Heydarifard

EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

International Journal of Business and Management Studies

2013-Cilt: 5 Sayı: 1

339-346

Price signalling, Customer Information Source, Quality Perception

4954

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