THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

International Journal of Business and Management Studies

2013-Cilt: 5 Sayı: 1

81-91

brand personality, NGO marketing, image

2428

Benzer Makaleler

INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

International Journal of Business and Management Studies

HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

International Journal of Business and Management Studies

Alptekin ERKOLLAR, Birgit OBERER

COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

International Journal of Business and Management Studies

Andrea BENE, Katalin ÓHEGYİ, József CSERNÁK

PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

International Journal of Business and Management Studies

Anett Krisztina SZABO

ANIMAL ETHICS IN TOURISM

International Journal of Business and Management Studies

Azade Özlem ÇALIK, Gülsel ÇİFTÇİ

THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

International Journal of Business and Management Studies

COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

International Journal of Business and Management Studies

Barbara JANKOWSKA

EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

International Journal of Business and Management Studies

Bodo IGLER, Tobias BRAUMANN, Stephan BÖHM