Stephan Böhm, Philip Constantine, Bodo Igler

ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

International Journal of Business and Management Studies

2013-Cilt: 5 Sayı: 1

485-494

Mobile Media, Mobile Applications, Conjoint Analysis, CBC, ACBC, User Preferences, Public Transportation

4757

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