Fatma CAKİR, Aysenur CETİN

THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

International Journal of Business and Management Studies

2013-Cilt: 5 Sayı: 1

172-181

Word of Mouth Communication, Service Marketing, Travel Agency.

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