UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Katija VOJVODİC

ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTH

Chang CHİA-HUA, Nguyen Xuan THO

IS FEAR OF FAILURE A PSYCHOLOGICAL BARRIER? AN EMPIRICAL STUDY ON OCCUPATIONAL CHOICES

F. Gulruh GUNDUZ, Hande Sinem ERGUN, Begum SAMUR TERAMAN

THE RELATIONSHIP BETWEEN WORK VALUES AND EMPLOYEE VOICE

Ela UNLER, Sibel CALİSKAN

BRAND LOVE AND CUSTOMER ENGAGEMENT’S ROLE OVER BRAND LOYALTY

Berker PANDİR, Bahar YASİN

AN APPLIED STUDY ON THE CUSTOMER RETENTION DYNAMICS OF ORGANIZED READY-TO-WEAR TEXTILES RETAILERS IN REAL AND VIRTUAL MARKETS IN TURKEY

Kemal Ozkan YİLMAZ, Murat FERMAN

AN EMPIRICAL STUDY TO DETERMINE THE E-SHOPPING ATTITUDES AND BEHAVIORS OF VARIOUS CONSUMERS GROUPS

Aysegul Ermec Sertoglu, Husniye Ors, Ozlem Catli

THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT

Furkan Marasli, Mujdelen Ipek Yener

THE REGULATORY ROLE OF COMPASSION IN THE INFLUENCE OF THE PERSONALITY TRAIT OF RESPONSIBILITY ON TASK AND CONTEXTUAL PERFORMANCE

Harun Yildiz, Onur Kavak

VOLKSWAGEN EMISSIONS SCANDAL: AN EMPIRICAL STUDY ABOUT CUSTOMERS REACTION

Gulpinar Kelemci, Erkan Yildiz, Gozde Gusan

THE EFFECT OF STORE IMAGE AND WORD-OF-MOUTH MARKETING ON CUSTOMER SATISFACTION: A RESEARCH IN ÇANAKKALE PROVINCE

Polat Yucekaya, Omer Faruk Rencber, Meltem Canoglu

IS “WORKPLACE FUN” A NEW MANAGEMENT FASHION OR ANOTHER PASSING FAD?

Elif Bilginoglu, Ugur Yozgat

A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEY

Ferhan Kuyucak Sengur, Temel Caner Ustaomer, Mustafa Uzgor

TARGET MARKET SELECTION IN FRESH FRUIT-VEGETABLE SECTOR USING FUZZY VIKOR METHOD

Nedret Tosun

PEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTION

Hande Begum Bumin Doyduk, Elif Okan

COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES

Ozlem Catli, Aysegul Ermec Sertoglu, Husniye Ors