Berker PANDİR, Bahar YASİN

BRAND LOVE AND CUSTOMER ENGAGEMENT’S ROLE OVER BRAND LOYALTY

BRAND LOVE AND CUSTOMER ENGAGEMENT’S ROLE OVER BRAND LOYALTY

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

359-365

brand love, customer engagement, brand loyalty, customer-brand relationships, brand relationship quality

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