Polat Yucekaya, Omer Faruk Rencber, Meltem Canoglu

THE EFFECT OF STORE IMAGE AND WORD-OF-MOUTH MARKETING ON CUSTOMER SATISFACTION: A RESEARCH IN ÇANAKKALE PROVINCE

THE EFFECT OF STORE IMAGE AND WORD-OF-MOUTH MARKETING ON CUSTOMER SATISFACTION: A RESEARCH IN ÇANAKKALE PROVINCE

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

438-447

Store image, word of mouth, customer satisfaction, customer loyalty, customer

116 108