THE EFFETCS OF TECHNOLOGICAL DEVELOPMENT AND ARTIFICIAL INTELLIGENCE STUDIES ON MARKETING

Cuneyt Dirican

PURCHASING EFFICIENCY MEASUREMENT OF AUTOMOBILE MODELS: AN APPLICATION TO TURKISH AUTOMOBILE MARKET

Ergul Tugrul, Kazim Baris Atici

BANKS OFFER LOTTERY PRIZES: WHAT ARE THE IMPLICATIONS?

Majed Shami, Ghassan Omet, Adel Bino, Bashar Abu Khalaf

THE ROLE OF SUPPLY CHAIN COLLABORATION ON SUSTAINABLE SUPPLY CHAIN MANAGEMENT PERFORMANCE

Huseyin Ince, Andac Sahinbey Ince

THE EVALUATION OF MARKETING STRATEGIES OF PRIVATE LABEL MILK PRODUCTS FROM THE CONSUMERS’ PERSPECTIVE: THE CASE OF KOCAELI PROVINCE

Yasemin Oraman, Cigden Yorgancilar

THE USE OF ROSSITER PERCY GRID (RPG) IN ONLINE AIRLINE ADVERTISING: SAMPLE OF ANADOLUJET AIRLINES

Bahri Baran Kocak, Ozlem Atalik

FACTORS THAT AFFECT THE E-LOYALTY FOR AIRLINE COMPANIES’ PAGES ON SOCIAL MEDIA SITES

Seda ARSLAN, Ozlem Atalik