Katija VOJVODİC

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

327-334

Consumer nostalgia, nostalgic brands, nostalgic consumers, retail environment

697

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