Chang CHİA-HUA, Nguyen Xuan THO

ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTH

ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTH

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

335-342

Negative switching barrier, advertising message, repurchase intention, positive word-of-mouth, attitudinal loyalty, mobile telecommunication, Vietnam

6416

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