Furkan Marasli, Mujdelen Ipek Yener

THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT

THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

398-407

Employer brand, employer branding, employer attractiveness, organizational attractiveness, symbolic image

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