PERSUASIVE MESSAGES AND EMOTIONAL RESPONSES IN SOCIAL MEDIA MARKETING

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RFID ADOPTION FOR AGILITY IN THE FASHION BUSINESS

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RELATIONSHIP AMONG BIG FIVE PERSONALITY TRAITS, COMPULSIVE BUYING AND VARIETY SEEKING

Aysel Ercis, Musa Unalan

INNOVATIVE PROCUREMENT IN A SMALL/MIDDLE SIZED COMPANY

Mustafa Ozturk

INFORMATION SYSTEMS MANAGEMENT AT KOSOVO ENERGY CORPORATION (KEK)

Vehbi Ramaj, Halil Kukaj, Ylber Januzaj

FROM MASS CUSTOMIZATION TO PRODUCT PERSONALIZATION IN AUTOMOTIVE INDUSTRY: POTENTIALS OF INDUSTRY 4.0

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CONSUMER PRIVACY IN INTERNET OF THINGS

Mehmet Marangoz, Ali Emre Aydin

EFFECTIVENESS OF DIGITAL PUBLIC RELATIONS TOOLS ON VARIOUS CUSTOMER SEGMENTS

Necmiye İrem GULERMAN, Fahri APAYDIN

LIFESTYLE ENTREPENEURSHIP IN TECHNOLOGY START-UPS: THE CASE OF “PIRI” MOBILE APPLICATION

Ayla ESEN, Tutku EKER ISCİOGLU

AN INVESTIGATION ON THE EFFECT OF PERSONAL CHARACTERISTICS OF GENERATION Y ON THEIR ENTREPRENEURIAL TENDENCIES

Gönül KONAKAY

A STRATEGIC APPROACH TO INNOVATION

Ebru DOGAN

DEFINING A TECHNOLOGY MANAGEMENT FRAMEWORK WITHIN A DEFENSE ENTERPRISE

Pinar KAYA, Tolga EROL, İ. Gokhan OZBİLGİN

A RESEARCH ON DIVIDEND POLICIES OF THE COMPANIES IN LOGISTICS SECTOR IN TURKEY

Murat YURTTADUR, Zeynep İsik ALTİNTAS, Hulya GOKCE, Yilmaz KURT, Yunus Emre YİLDİRİM, İbrahim CELEBİ, Veli KAYAR

THE IMPACT OF ENTREPRENEURSHIP ON ECONOMIC GROWTH: GEM DATA ANALYSIS

Mesut SAVRUL