Ferhan Kuyucak Sengur, Temel Caner Ustaomer, Mustafa Uzgor

A RESEARCH ON ANCILLARY PRODUCT BUYING INTENTIONS OF DOMESTIC AIRLINE PASSENGERS IN TURKEY

Purpose-In this study, the purchase intentions of Turkish domestic passengers in respect of ancillary products was determined. Methodology-For this purpose a quantitative study was performed. A survey based on the literatüre review and past studies was developed and used for data collection. Data has been analyzed using Statistical Package for the Social Sciences (SPSS). Findings-According to the results, the tendency of buying ancillary products forTurkish domestic passengers was found low. Moreover, there was not found any statistical relationship between demografic characteristics of passengers and the intention of passengers buying airlines’ ancillary products. Conclusion-In the current market, airline passengers in Turkey domestic market are not willingto buy airline ancillary products with an extra costs, however, reasonable prices might trigger the buying behaviour.

Keywords:

Airline airline passengers, ancillary product, ancillary revenue,

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