Ozlem Catli, Aysegul Ermec Sertoglu, Husniye Ors

COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES

COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 4

479-492

Traditional brand, brand equity, association, awareness, loyalty, perceived quality

7118

Benzer Makaleler

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Journal of Management Marketing and Logistics

Katija VOJVODİC

ADVERTING MESSAGE AND NEGATIVE SWITCHING BARRIER: EFFECTS ON REPURCHASE INTENTION AND WORD-OF-MOUTH

Journal of Management Marketing and Logistics

Chang CHİA-HUA, Nguyen Xuan THO

IS FEAR OF FAILURE A PSYCHOLOGICAL BARRIER? AN EMPIRICAL STUDY ON OCCUPATIONAL CHOICES

Journal of Management Marketing and Logistics

F. Gulruh GUNDUZ, Hande Sinem ERGUN, Begum SAMUR TERAMAN

THE RELATIONSHIP BETWEEN WORK VALUES AND EMPLOYEE VOICE

Journal of Management Marketing and Logistics

Ela UNLER, Sibel CALİSKAN

BRAND LOVE AND CUSTOMER ENGAGEMENT’S ROLE OVER BRAND LOYALTY

Journal of Management Marketing and Logistics

Berker PANDİR, Bahar YASİN

AN APPLIED STUDY ON THE CUSTOMER RETENTION DYNAMICS OF ORGANIZED READY-TO-WEAR TEXTILES RETAILERS IN REAL AND VIRTUAL MARKETS IN TURKEY

Journal of Management Marketing and Logistics

Kemal Ozkan YİLMAZ, Murat FERMAN

AN EMPIRICAL STUDY TO DETERMINE THE E-SHOPPING ATTITUDES AND BEHAVIORS OF VARIOUS CONSUMERS GROUPS

Journal of Management Marketing and Logistics

Aysegul Ermec Sertoglu, Husniye Ors, Ozlem Catli

THE EFFECTS OF SYMBOLIC IMAGE DIMENSIONS ON EMPLOYER ATTRACTIVENESS IN TERMS OF EMPLOYER BRANDING CONCEPT

Journal of Management Marketing and Logistics

Furkan Marasli, Mujdelen Ipek Yener