Ozlem Catli,
Aysegul Ermec Sertoglu,
Husniye Ors
COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES
COMPARISON OF YOUNG CONSUMERS' BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NONTRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES
Journal of Management Marketing and Logistics
2017-Cilt: 4 - Sayı: 4
479-492
Traditional brand,
brand equity,
association,
awareness,
loyalty,
perceived quality
106
78