İş Şekillendirme ve İşe Adanmışlık Arasındaki İlişki: İlaç Sektöründe Satış Pazarlama Profesyonelleri Üzerinde Yapılan Bir Araştırma

Amaç - Bu araştırma, iş şekillendirme davranışları ile işe adanmışlık arasındaki ilişkiyi tespit etmek üzere gerçekleştirilmiştir. Yöntem - Araştırmanın evrenini Türkiye’de faaliyet gösteren ilaç sektörü şirketlerinde görev yapan satış pazarlama çalışanları oluşturmaktadır. Anket formları elektronik ortamda ve yüz yüze 450 kişiden toplanmış, 415 tanesi araştırma raporuna dahil edilmiştir. Elde edilen veriler üzerinde frekans analizi, güvenirlik analizi, korelasyon analizi kullanılmıştır. Bulgular- Araştırma sonuçları, iş şekillendirme davranışları ile işe adanmışlık arasında pozitif yönde ilişki olduğunu göstermiştir. Tartışma- Bu sonuçlara göre; iş şekillendirme davranışı gösteren çalışanların işini daha anlamlı bulduğu, enerjisinin arttığı ve böylece duygusal, fiziksel ve zihinsel olarak kendini tam anlamıyla işine verdiği anlaşılmaktadır. Aynı şekilde proaktif davranışlar sergileyen çalışanlar iş şekillendirme aracılığıyla inisiyatif almakta ve motivasyonları artmaktadırlar. Organizasyonlar için çok önemli bir nokta da işe adanmış çalışanların diğerlerinden daha üstün performans sergilemeleridir. Bu araştırma ile işe adanmışlık, işe aidiyet, iş performansı gibi çalışan çıktılarına ilişkin kavramlarla ilgili çalışma yapacak araştırmacılara ve uygulayıcılara fikir vermesi öngörülmektedir.

Relationship Between Job Crafting and Work Engagement: A Research On Sales&Marketing Professionals in Pharmaceutical Sector

Purpose - This research was conducted to identify the relationship between job crafting and work engagement. Design/methodology/approach - The universe of research consists of sales and marketing employees working in pharmaceutical companies operating in Turkey. Survey forms were collected electronically and face-to-face from 450 people, 415 of whom were included in the research report. Frequency analysis, reliability analysis, correlation analysis were used on the data obtained. Findings- Research results have shown that there is a positive correlation between job crafting and work engagement. Discussion- According to these results, it is understood that employees who show job crafting behaviors find their job more meaningful, increase their energy and thus give themselves to their job literally emotionally, physically and mentally. In the same way, employees who exhibit proactive behaviors take initiative through job crafting and increase their motivation. A very important point for organizations is that employees whose work engagement is high they perform better than others. With this research, it is envisaged to give ideas to researchers and practitioners who will work on concepts related to employee outcomes such as dedication to work, belonging to work, and job performance.

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