Örgüt ve paydaş işbirliği geliştirilmesinde alternatif gerçeklik oyunlarının kullanılması: "lost experience örneği"

Alternatif gerçeklik oyunlarını (AGO) yeni bir kitle iletişim aracı olarak tanımlamak söz konusu olduğunda; oyuncularını gerçekliğin ötesine taşıyan ve birbirleriyle işbirliğine sokan yeni nesil bir oyun türü olduğu söylenebilir. Çoklu medya uygulamaları içinde yakınsama teknolojileri ile bütünleştirilmiş AGO’ların en önemli özelliklerinden biri işbirliği geliştirmesidir. İşbirliğine olanak sağlaması gibi güçlü özelliği sayesinde, örgütler ve paydaşları arasında da bir işbirliği aracı olarak kullanılabilirler. Medya bölümlendirmesinin ve bütünleşik iletişim çalışmalarının önem kazanmasıyla, örgütler, kamular ve paydaşlar ana akım medyadan giderek daha bölümlendirilmiş medya ortamlarına kaymaya başlamışlardır. Dolayısıyla, halkla ilişkiler ve pazarlama iletişimi uzmanlarının iletişim planlarını, yeni yakınsama teknolojilerine adapte etmeleri gerekmektedir. Bu çalışma, AGO’ları örgütlere paydaşlarıyla işbirliğine girebilmek için önemli bir destek aracı olabileceğinden bahsetmektedir. Ayrıca, AGO’ların iki yönlü simetrik iletişim yöntemi ve işbirliği modeli olduğunu, ve bunu da yeni iletişim teknolojileri üzerinden gerçekleştirdiğini savunmaktadır. AGO’ları değerlendirmek için, dünyanın en ses getiren dizi fenomeni, Lost dizisi için tasarlanmış, “Lost Deneyimi” adlı alternatif gerçeklik oyununu gözlemlemiştir. Çalışmada “Lost Deneyimi” adlı oyunun işbirliği yarattığına dair önerme, Whittington’un “İşbirliği Modeli” üzerinden sorgulanmaya çalışılmıştır

Using alternate reality games for developing collaboration between organizations and their publics: Example of lost experience

When describing Alternate reality games as new medium, it can be one of the best designed collaborative experiences which blur the lines of reality. Through a powerful new medium which is applied with converged multimedia applications, Alternate Reality Games (ARG) would become a collaborative tool between the organizations and their publics. As the forces of media segmentation and the need for integrated communications; publics are shifting away from main stream media; public relations professionals and marketing communications specialists should adopt their communications plans into new and converged technologies. This paper presents ARGs as new medium technique that can also be a supportive matterial to help organizations to collaborate with their publics. Paper also claims that ARGs can be very effective two – way symmetrical communication model for organizations to build mutual engagement and collaboration with their publics. Paper indicates one of the best ARG example of Lost serial “Lost Experience” and examine this ARG as a collaborative instance according the Whittington’s “Model of Collaboration”.

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