Kitle-Kişisel İletişim ile Sağlık Bilgisi Arama: Bir Facebook Grubu Örneği

Sosyal medya son yıllarda hasta ve hasta yakınlarının popüler etkileşimkaynaklarından biri haline gelmiştir. Kullanıcılar sosyal mecralar üzerinden sağlıkbilgilerini, deneyimlerini ve semptomlarını paylaşmakta; sağlık ürünleri, ilaçlar vedoktorlar hakkındaki incelemelerini bu ortamlar aracılığıyla paylaşmaktadırlar. Sosyalağlar içinde en çok kullanıcıya sahip uygulama olan Facebook’ta (Statisca, 2018) hastalarve hasta yakınları grup oluşturarak iletişime geçmektedir.Çalışma, hasta ve hasta yakınlarının Facebook gruplarından ne tür ihtiyaçlarınıkarşıladıklarını ortaya koyma amacı taşımaktadır. Bu amaçla en fazla kullanıcıya sahip olan“Kanserle Dans” isimli Facebook grubu seçilmiştir. Farklı zaman aralıklarında yapılanpaylaşımlar içerik analizi yöntemi kullanılarak kategorilere ayrılmıştır.Gerçekleştirilen kategorik analiz sonucunda hasta ve hasta yakınlarınıngerçekleştirdiği paylaşımları “dua isteme”, “duygu paylaşma”, “deneyim paylaşılmasınıisteme”, “hekim tavsiyesi isteme”, “yan etkilerle ilgili sorular”, “durum bildirimindebulunma”, “sitem etme” ve Ücret, Malülen Emeklilik, Özürlü Maaşı Soruları kategorilerineayrıldıkları görülmüştür. Hastaların Facebook gruplarından paylaştıkları mesajların%50,7’sinin bilgi ihtiyacı gidermeye yönelik olduğu, %49,3’ünün ise manevi ihtiyaçlarınıgidermeye yönelik olduğu anlaşılmıştır.

Seeking Health Information by Using Mass-Personal Communication: Example of a Facebook Group

In recent years, social media has become one of the popular sources of interaction for patients and patient relatives. Users share their health information, experiences, symptoms reviews about health products, medicines and doctors through social media. On Facebook - which has the most users (Statisca, 2018) - patients communicate by creating groups. Mass-personal communication process emerge in those Facebook groups. The study is intended to reveal the needs of patients and their relatives from Facebook groups. For this purpose, Facebook group named “Kanserle Dans” -which has the most users- was chosen. Posts that are made on different times are divided into categories using the content analysis method. The messages shared by the people who have been diagnosed with cancer and their relatives can be categorized as “asking for pray”, “sharing feeling”, “asking for experience sharing”, “asking physician advice”, “questions about side effects” and “insurrection”. It was understood that 50.7% of the messages shared by Facebook groups were directed towards the need for information, while 49.3% were aimed at dealing with their spiritual needs.

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