TÜRKİYE’DEKİ ÜNİVERSİTE ÖĞRENCİLERİNİN MOBİL TELEFON VE MOBİL UYGULAMA TERCİHLERİ

Teknolojide yaşanan hızlı gelişmeler ürünlerin yaşam döngüsünü önemli ölçüde kısaltmıştır. Pazara girdiğinde ilgi toplayan son teknoloji ürünler kısa sürede demode olmaktadır. Çekirdek ürün faydası mobil ses iletimi olan mobil telefonlar, günümüzde sahip olduğu teknik nitelikler ve mobil uygulamalar ile sıradan bir iletişim cihazı olmanın çok ötesine geçmiştir. Bu teknolojik ve hızlı değişen pazar yapısının en önemli müşteri profilini de teknolojiye aşırı merakı ve düşkünlüğüyle genç tüketiciler oluşturmaktadır. Bu çalışmanın amacı, üniversite öğrencilerinin mobil telefon ve mobil uygulamalara ilişkin tercihlerini belirleyerek, gençlerden oluşan pazar bölümünün genel yapısını ortaya koymaktır. Bunun için Türkiye'nin 40 farklı üniversitesinde, 11 farklı akademik birimde eğitimlerine devam eden öğrenciler ile elektronik anket uygulaması yapılmış, değerlendirmeye uygun bulunan 807 anket ile istatistiksel analizler gerçekleştirilmiştir. Elde edilen sonuçlar mobil telefon ve uygulamalara yönelik anlamlı ilişkilere işaret etmektedir

MOBILE PHONE AND MOBILE APPLICATION PREFERENCES AMONG TURKISH UNIVERSITY STUDENTS

The life cycle of goods has been significantly shortened as a result of rapid technological developments. Latest technology products are regarded as obsolete just short after its release to market. However its core benefit is to provide mobile verbal communication and today’s mobil phones far beyond of this phenomenon with technical qualifications and mobile applications those have. One of the most important segment of this technological and rapid changing market structure comprised of young consumers who are highly curious and addicted to technology. The purpose of the study is to assess the university students’ preferences toward mobile phones and mobile applications and to determine the overall structure of related market. For this purpose, an electronic survey developed and conducted among students who continue their education in 11 different disciplines in 40 different university of Turkey and 807 surveys were found eligible for statistical analysis. The results of this study showed the existence of significant relations about mobile phone and mobile application related preferences of participants

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Gümüşhane Üniversitesi Sosyal Bilimler Dergisi-Cover
  • Yayın Aralığı: Yılda 3 Sayı
  • Başlangıç: 2010
  • Yayıncı: GÜMÜŞHANE ÜNİVERSİTESİ