Yeşil Stratejiler ve Uygulama Alanlarına Yönelik Nitel Bir Araştırma: Türkiye Örneği

Yeşil işletmeler, insana ve doğaya zarar verebilecek faaliyetlerden sakınırlar. Ekonomik önceliklerinin yanısıra insanı ve çevreyi dikkate alarak sosyal ve çevresel alanlarda sürdürülebilir değer yaratırlar. Buçalışmada, sürdürülebilirlik anlayışına sahip işletmelerin yeşil uygulamaları tartışılmaktadır. Ayrıca buuygulamalardan hareketle yeşil alanı tarif eden temel kodlara ulaşılması ve bu kodlar yardımıyla alanıtarif eden ortak temaların oluşturulması hedeflenmektedir. Durum (örnek olay) çalışması olarak yürütülenbu nitel araştırma kapsamında farklı sektörlerde (otomotiv, kimya, inşaat, hızlı tüketim ve demir-çeliksektörleri) üretim faaliyetleri yürüten altı büyük ölçekli firmanın orta ve üst düzey yöneticileriylegörüşülmüş, dördünde saha gözlemleri yapılmış ve firmalara ait çok sayıda doküman incelenmiştir. Bukapsamda sahada çok sayıda yeşil iyi uygulama örneği tespit edilmiş, bu örneklerden hareketle birbiriyleilişkili olan ve yeşil alanı tarif eden temel kodlara ulaşılmış ve bunlar belirli temalar altında toplanmıştır.Böylece yeşil uygulamalar alanının genel bir topoğrafyası çıkartılmıştır.

A Qualitative Analysis on Green Strategies and Applications: The Case of Turkey

Green businesses avoid activities that can harm people and nature. They create sustainable value in social and environmental areas by taking into account human and environment as well as their economic priorities. In this study, green practices of businesses with sustainability understanding are discussed. In addition, based on these applications, it is aimed to reach the basic codes describing the green space and to create common themes that describe the field with the help of these codes. Within the scope of this qualitative research, which is carried out as a case study, medium and senior managers of six large-scale companies carrying out production activities in different sectors (automotive, chemistry, construction, fast consumption and iron-and-steel sectors) were interviewed, observations were made and many documents belonging to companies were examined. In this context, many examples of green good practices have been identified in the field. Based on these examples, basic codes that are related to each other and describe the green area have been reached and these codes have been collected under certain themes. Thus, a general topography of the green applications area has been created.

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