Ortaklaşa Rekabet: 2010-2020 Yılları Arasında Yayınlanmış Ampirik Makaleler Kapsamında Bir İçerik Analizi Çalışması

Literatürde sıklıkla paradoksal bir olgu olduğu vurgulanan ortaklaşa rekabet kavramı uzun yıllardırakademik dünyanın ve araştırmacıların ilgisini çekmeye devam etmektedir. Bu çalışma ile ortaklaşarekabet ile ilgili daha geniş bir anlayış geliştirilmesi ve gelecekteki çalışmalara ışık tutulmasıamaçlanmaktadır. Bu çalışma çerçevesinde ortaklaşa rekabet kavramına dönük olarak yönetim veorganizasyon bağlamında, 2010-2020 yılları arasında yabancı literatürde yayınlanmış ampirik makalelerikapsayan bir içerik analizi yapılarak çalışmalar sistematik olarak incelenmiş ve temel bağlamlarına göresınıflandırılmışlardır. İncelenen ampirik çalışmalar firmaların ortaklaşa rekabet etmesinin belirlisektörlerle sınırlı olmadığını göstermektedir. Bulgular ayrıca ortaklaşa rekabetin uygulamada kendi içindebir takım güçlükler (örgüt sınırlarının yeniden belirlenmesi, güven ilişkisi kurma ve ortaklaşa rekabetinkoordinasyonu gibi) ve çelişkiler (rakiplerle işbirliği ve bilgi paylaşımı gibi) barındırdığını ortayakoymaktadır. Bulgular ışığında ortaklaşa rekabet genel olarak, rekabet boyutu olan stratejik bir terciholmasının yanı sıra yapısal ve davranışsal boyutları da kapsayan bir olgu olarak değerlendirilebilir.

Coopetition: A Content Analysis Study within the Scope of Empirical Articles Published Between 2010-2020

The concept of coopetition, which is frequently emphasized in the literature as a paradoxical phenomenon, has continued to attract the attention of the academic world and researchers for many years. With this study, it is aimed to develop a broader understanding of coopetition and to shed light on future studies. In this study, a content analysis covering the empirical articles published in foreign literature between 2010 and 2020 in the context of management and organization for the concept of coopetition was conducted systematically and classified according to their basic context. The empirical studies reviewed show that firms' competitiveness is not limited to certain sectors. The findings also reveal that coopetition has some difficulties in practice (such as redefining organizational boundaries, establishing a trust relationship and coordination of coopetition) and contradictions (such as cooperation and information sharing with competitors). In light of the findings, coopetition can generally be considered as a phenomenon that includes the structural and behavioral dimensions as well as being a strategic choice with a competitive dimension.

PDF

___

Akdoğan, A. A., & Cingöz, A. (2012). “An empirical study on determining the attitudes of small and medium sized businesses (SMEs) related to coopetition”, Procedia-Social and Behavioral Sciences, 58, 252-258.
Akpinar, M., & Vincze, Z. (2016). “The dynamics of coopetition: A stakeholder view of the German automotive industry”, Industrial Marketing Management, 57, 53-63.
Bacon, E., Williams, M. D., & Davies, G. (2019). “Coopetition in innovation ecosystems: A comparative analysis of knowledge transfer configurations”, Journal of Business Research. 115, 307-316.
Bendig, D., Enke, S., Thieme, N., & Brettel, M. (2018). “Performance implications of crossfunctional coopetition in new product development: the mediating role of organizational learning”, Industrial Marketing Management, 73, 137-153.
Bengtsson, M., & Kock, S. (1999). “Cooperation and competition in relationships between competitors in business networks” Journal of Business & Industrial Marketing, 14(3), 178- 194.
Bengtsson, M., & Kock, S. (2000). “Coopetition” in business Networks—to cooperate and compete simultaneously”, Industrial Marketing Management, 29(5), 411-426.
Bengtsson, M., Hinttu, S., & Kock, S. (2003, September). “Relationships of cooperation and competition between competitors”, In 19th Annual IMP Conference, Lugano (pp. 1-11).
Bengtsson, M., Raza-Ullah, T., & Vanyushyn, V. (2016). “The coopetition paradox and tension: The moderating role of coopetition capability”, Industrial Marketing Management, 53, 19- 30.
Bouncken, R. B., & Kraus, S. (2013). “Innovation in knowledge-intensive industries: The doubleedged sword of coopetition”, Journal of Business Research, 66(10), 2060-2070.
Bouncken, R. B., Clauß, T., & Fredrich, V. (2016). “Product innovation through coopetition in alliances: Singular or plural governance?”, Industrial Marketing Management, 53, 77-90.
Bouncken, R. B., & Fredrich, V. (2016). “Learning in coopetition: Alliance orientation, network size, and firm types”, Journal of Business Research, 69(5), 1753-1758.
Bouncken, R. B., Fredrich, V., Ritala, P., & Kraus, S. (2018). “Coopetition in new product development alliances: advantages and tensions for incremental and radical innovation”, British Journal of Management, 29(3), 391-410.
Bouncken, R. B., Fredrich, V., & Kraus, S. (2020). “Configurations of firm-level value capture in coopetition”, Long Range Planning, 53(1), 101869.
Chai, L., Li, J., Tangpong, C., & Clauss, T. (2019). “The interplays of coopetition, conflicts, trust, and efficiency process innovation in vertical B2B relationships”, Industrial Marketing Management. 85, 269-280.
Chiambaretto, P., & Dumez, H. (2016). “Toward a typology of coopetition: a multilevel approach” International Studies of Management & Organization, 46(2-3), 110-129.
Chiao, Y. C., Huang, C. J., & Hsu, S. M. (2015). “Does multimarket contact lead to mutual forbearance? The influence of the coopetition network of maritime and port companies” International Journal of Shipping and Transport Logistics, 7(5), 529-552.
Choi, P., Garcia, R., & Friedrich, C. (2009). “Under what conditions can coopetition develop?: An investigation into coopetition formation” In American Marketing Association (pp. 13- 14).
Czakon, W., & Czernek, K. (2016). “The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland”, Industrial Marketing Management, 57, 64-74.
Czakon, W., Klimas, P., & Mariani, M. (2020). “Behavioral antecedents of coopetition: A synthesis and measurement scale”, Long Range Planning, 53(1), 101875.
De Resende, L. M. M., Volski, I., Betim, L. M., de Carvalho, G. D. G., De Barros, R., & Senger, F. P. (2018). “Critical success factors in coopetition: Evidence on a business network”, Industrial Marketing Management, 68, 177-187.
Della Corte, V., & Aria, M. (2016). “Coopetition and sustainable competitive advantage. The case of tourist destinations”, Tourism Management, 54, 524-540.
Demirel, Y., Arzova, B., Ardıç, K., & Baş, T. (2013). “Organizational learning on coopetition strategy: an exploratory research on a Turkish private banks credit card application”, Procedia-Social and Behavioral Sciences, 99, 902-910.
Dorn, S., Schweiger, B., & Albers, S. (2016). “Levels, phases and themes of coopetition: A systematic literature review and research agenda”, European Management Journal, 34(5), 484-500.
Estrada, I., Faems, D., & de Faria, P. (2016). “Coopetition and product innovation performance: The role of internal knowledge sharing mechanisms and formal knowledge protection mechanisms”, Industrial Marketing Management, 53, 56-65.
Estrada, I., & Dong, J. Q. (2020). “Learning from experience? Technological investments and the impact of coopetition experience on firm profitability”, Long Range Planning, 53(1), 101866.
Fernandez, A. S., Le Roy, F., & Gnyawali, D. R. (2014). “Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe”, Industrial Marketing Management, 43(2), 222-235.
Fong, V. H. I., Wong, I. A., & Hong, J. F. L. (2018). “Developing institutional logics in the tourism industry through coopetition” Tourism Management, 66, 244-262.
Fredrich, V., Bouncken, R. B., & Kraus, S. (2019). “The race is on: Configurations of absorptive capacity, interdependence and slack resources for interorganizational learning in coopetition alliances” Journal of Business Research, 101, 862-868.
Galkina, T., & Lundgren-Henriksson, E. L. (2017). “Coopetition as an entrepreneurial process: Interplay of causation and effectuation”, Industrial Marketing Management, 67, 158-173.
Gast, J., Gundolf, K., Harms, R., & Collado, E. M. (2019). “Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?”, Industrial Marketing Management, 77, 65-74.
Gnyawali, D. R., & Park, B. J. R. (2011). “Co-opetition between giants: Collaboration with competitors for technological innovation”, Research Policy, 40(5), 650-663.
Gnyawali, D. R., Madhavan, R., He, J., & Bengtsson, M. (2016). The competition–cooperation paradox in inter-firm relationships: A conceptual framework. Industrial Marketing Management, 53, 7-18.
Golnam, A., Sanchez, R., Ritala, P., & Wegmann, A. (2014). “The why and the how of coopetition: Modeling the incentives and design of coopetitive value networks”, A Focused Issue on Building New Competences in Dynamic Environments-Research in CompetenceBased Management, 7, 29-60.
Hong, J. F., & Snell, R. S. (2015). “Knowledge development through co-opetition: A case study of a Japanese foreign subsidiary and its local suppliers”, Journal of World Business, 50(4), 769-780.
Jakobsen, S. (2020). “Managing tension in coopetition through mutual dependence and asymmetries: A longitudinal study of a Norwegian R&D alliance”, Industrial Marketing Management, 84, 251-260.
Klimas, P. (2016). “Organizational culture and coopetition: An exploratory study of the features, models and role in the Polish Aviation Industry”, Industrial Marketing Management, 53, 91-102.
Knein, E., Greven, A., Bendig, D., & Brettel, M. (2019). “Culture and cross-functional coopetition: The interplay of organizational and national culture”, Journal of International Management, 100731.
Lindström, T., & Polsa, P. (2016). “Coopetition close to the customer-A case study of a small business network”, Industrial Marketing Management, 53, 207-215.
Luo, Y. (2007). “A coopetition perspective of global competition”, Journal of World Business, 42(2), 129-144.
Mathias, B. D., Huyghe, A., Frid, C. J., & Galloway, T. L. (2018). “An identity perspective on coopetition in the craft beer industry”, Strategic Management Journal, 39(12), 3086-3115.
Mention, A. L. (2011). “Co-operation and co-opetition as open innovation practices in the service sector: Which influence on innovation novelty?”, Technovation, 31(1), 44-53.
Navío-Marco, J., Bujidos-Casado, M., & Rodrigo-Moya, B. (2019). “Coopetition as an innovation strategy in the European Union: Analysis of the German case”, Industrial Marketing Management, 82, 9-14.
Park, B. J. R., Srivastava, M. K., & Gnyawali, D. R. (2014). “Walking the tight rope of coopetition: Impact of competition and cooperation intensities and balance on firm innovation performance”, Industrial Marketing Management, 43(2), 210-221.
Pekovic, S., Grolleau, G., & Mzoughi, N. (2020). “Coopetition in innovation activities and firms' economic performance: An empirical analysis”, Creativity and Innovation Management, 29(1), 85-98.
Raza-Ullah, T., & Kostis, A. (2019). “Do trust and distrust in coopetition matter to performance?”, European Management Journal.
Ritala, P. (2012). “Coopetition strategy–when is it successful? Empirical evidence on innovation and market performance”, British Journal of Management, 23(3), 307-324.
Ritala, P., & Hurmelinna‐Laukkanen, P. (2013). “Incremental and radical innovation in coopetition-The role of absorptive capacity and appropriability”, Journal of Product Innovation Management, 30(1), 154-169.
Ritala, P., Golnam, A., & Wegmann, A. (2014). “Coopetition-based business models: The case of Amazon.com”, Industrial Marketing Management, 43(2), 236-249.
Rusko, R. (2011). “Exploring the concept of coopetition: A typology for the strategic moves of the Finnish forest industry”, Industrial Marketing Management, 40(2), 311-320.
Sanou, F. H., Le Roy, F., & Gnyawali, D. R. (2016). “How does centrality in coopetition networks matter? An empirical investigation in the mobile telephone industry”, British Journal of Management, 27(1), 143-160.
Strese, S., Meuer, M. W., Flatten, T. C., & Brettel, M. (2016). „Examining cross-functional coopetition as a driver of organizational ambidexterity”, Industrial Marketing Management, 57, 40-52.
Strese, S., Meuer, M. W., Flatten, T. C., & Brettel, M. (2016). “Organizational antecedents of cross-functional coopetition: The impact of leadership and organizational structure on cross-functional coopetition”, Industrial Marketing Management, 53, 42-55.
Tidström, A. (2014). “Managing tensions in coopetition”, Industrial Marketing Management, 43(2), 261-271.
Tidström, A., & Rajala, A. (2016). “Coopetition strategy as interrelated praxis and practices on multiple levels”, Industrial Marketing Management, 58, 35-44.
Tippmann, E., Scott, P. S., Reilly, M., & O’Brien, D. (2018). “Subsidiary coopetition competence: Navigating subsidiary evolution in the multinational corporation”, Journal of World Business, 53(4), 540-554.
Van den Broek, J., Boselie, P., & Paauwe, J. (2018). “Cooperative innovation through a talent management pool: A qualitative study on coopetition in healthcare”, European Management Journal, 36(1), 135-144.
Velu, C. (2016). “Evolutionary or revolutionary business model innovation through coopetition? The role of dominance in network markets”, Industrial Marketing Management, 53, 124- 135.
Walley, K. (2007). “Coopetition: an introduction to the subject and an agenda for research”, International Studies of Management & Organization, 37(2), 11-31.
Wilhelm, M., & Sydow, J. (2018). “Managing coopetition in supplier networks–A paradox perspective”, Journal of Supply Chain Management, 54(3), 22-41.
Yami, S., & Nemeh, A. (2014). “Organizing coopetition for innovation: The case of wireless telecommunication sector in Europe”, Industrial Marketing Management, 43(2), 250-260.
Zhang, H., Shu, C., Jiang, X., & Malter, A. J. (2010). “Managing knowledge for innovation: the role of cooperation, competition, and alliance nationality”, Journal of International Marketing, 18(4), 74-94.