Pandemi Döneminin Ana Haber Bültenlerindeki İzleyici Katılımı Üzerindeki Rolü: FOX TV Örneği

Makalemiz dünyayı kısa sürede etkisi altına alan pandemi döneminin televizyon ana haber bültenlerindeki izleyici katılımı üzerindeki rolünü geri bildirim kapsamında incelemektedir. Pandemi döneminde ortaya çıkan belirsizlik durumu ve artan bilgi alma ihtiyacı, televizyon ana haber bültenlerinde izleyici katılımının etkilenmesine neden olmuştur. Geleneksel medya aracı olarak televizyon ana haber bültenleri ortaya çıkan belirsizlik ve bilgi ihtiyacını karşılamak adına sosyal medya araçları ile entegre olarak değişime uğramıştır. Pandemi dönemi ile birlikte ortaya çıkan bu bilgi ihtiyacını karşılamak adına televizyon ana haber bültenlerinin sürelerinde ve izleyici katılımında artış yaşanmıştır. Bu çalışmanın amacı pandemi döneminde sosyal medya araçlarından Twitter ile izleyici katılımının pandemi dönemi öncesine oranla değişimini geri bildirim çerçevesinde ortaya koyarak, televizyon ana haber bültenleri ile izleyici katılımı üzerindeki etkisini Fox TV örneği üzerinden saptamaktır. Geleneksel medya kanalları içinde izleyici katılımına aktif bir şekilde yer veren “Fatih Portakal ile Fox Ana haberin” incelendiği bu çalışmada, pandeminin izleyici katılımı üzerindeki etkisinin salgın öncesi ve dönemi kapsamında incelenmesi bu makalenin amacını oluşturmaktadır. Şubat ve Nisan 2020 tarihleri aralığında her iki ayda hafta içi yer alan ilk yayın günü incelenmiştir. Geri bildirim yaklaşımı çerçevesinde pandeminin bülten ile izleyici katılımı üzerindeki rolü içerik analizi ile çözümlenmiştir. Analiz sonucunda Fatih Portakal ile Fox Ana Haber bültenlerinde, pandemi öncesine göre yayın süresinin uzadığı ve bununla birlikte izleyici katılımına daha fazla yer verildiği ayrıca izleyicilerin, oluşturulan tabelalara daha fazla geri bildirim göndererek çift yönlü iletişim kapsamında izleyici katılımının belirsizlik durumlarında daha fazla artış göstermiş olduğu saptanmıştır.

The Impact of Pandemic Period on Audience Engagement in Broadcast News: Sample of FOX TV

Our article examines the impact of the pandemic period on audience engagement in broadcast news through the concept of feedback. The uncertainty and increasing need for information during the pandemic have affected the audiences’ engagement in broadcast news. Television news bulletins as a traditional tool of media have changed through integration with social media platforms in order to meet the emerging uncertainty and the need for information state. To meet this need for information which emerged within the pandemic period, the duration of television main news bulletins and participation of the audience has been increased. The aim of our article is to reveal the impact of the pandemic period on audience engagement through Twitter usage in the Fox news bulletin within the framework of feedback. Within the traditional media channels, "Fatih Portakal ile Fox Ana Haber" is one of the main broadcast news to allow audiences' active engagement during broadcast. Therefore, this article examined Fox news' first broadcast day for both February and April 2020 in order to reveal the role of the pandemic period on audiences’ active engagement. In order to analyze the research findings, content analysis technique was used to reveal the role of the pandemic on the audiences’ engagement with the bulletin. According to the findings of this article, the duration of the broadcast news has extended and the audience participation has increased compared to the pre-pandemic period. Within the two flow of communication concepts, audience interaction with news bulletin hashtags through Twitter has also increased due to the need for orientation state during the pandemic period.

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