İnovasyon Çiftustalığının Öncülleri ve Pratikteki Formülü

Bu çalışmanın amacı, örgütsel destek algısı ve örgütsel çevikliğin (moderatör) inovasyon çiftustalığı üzerindeki etkisi ile birlikte etki derecesinin açığa çıkartılmaktır. Araştırma, inovasyon çiftustalığını ve tetikleyici faktörlerini, hem genel hem de özellikle son günlerde içinden geçilen göç ve koronavirüs gibi küresel krizlerin etkisiyle daralan piyasa şartlarında işletmelerin ayakta kalması ve organizasyonların varlıklarını geleceğe taşıyabilmesi adına bir formül olarak düşünüldüğü için yapılmıştır. Araştırmanın evreni Malatya ilinde faaliyet gösteren BİM Marketler Zinciri çalışanları ve şirketin Malatya yönetimini oluşturan idari birim çalışanlarından oluşmaktadır. Toplamda 63 ürün grubundan (farklı markalar halinde) ve her ürün grubunun altında onlarca üretim ile binlerce parekende satışı olan ürün ile başta pazarlama ve dağıtım olmak üzere birçok inovasyon çeşidine uygun olduğu için seçilmiştir. Nicel analiz yöntemleriyle, zaman gecikmeli ve yüz yüze anket uygulanarak yapılan araştırmaya 285 denekten toplanan birincil veriler dahil edilmiştir. Öncelikle, çoklu doğrusal regresyon analizi için varsayım kontrolleri sağlanmıştır. Sonrasında ise çoklu doğrusal regresyon analizi uygulanmıştır. Araştırmanın saha çalışmaları 4,5 ay sürmüştür. Araştırma sonucunda, örgütsel destek ve örgütsel çevikliğin inovasyon çiftustalık üzerinde pozitif yönlü etkileri açığa çıkmıştır. Ayrıca, örgütsel desteğin inovasyon çifftustalığı üzerindeki etkisinde örgütsel çevikliğin aracı etkisi de açığa çıkartılmıştır. Hem literatüre katkı olması nedeniyle hem, her ölçekten işletmeler için her türden piyasa /pazar şartlarında genel geçerli olan inovasyon çitustalığı modeli ön plana çıkartılmıştır.

Pioneers of Innovation Ambidexterity and Its Practical Formula

The purpose of this study to reveal the impact level of organizational support. (O.S.) perception and organizational agility (O. A.) together with the effect of Innovation Ambidexterity. The research was conducted because innovation ambidexterity and triggering factors are considered as a formula for the survival of businesses and the required ability of organizations to carry their assets into the future in the market conditions that are shrinking due to the impact of general and recent global crises such as migration and Covid-19. The universe of the research consists of the employees of the BİM Grocery Chain operating in Malatya and the employees of the administrative unit that make up the Malatya management of the company. It was chosen because it is suitable for many types of innovation, especially marketing and distribution, with a total of 63 product groups (in different brands) and tens of products under each product group with thousands of retail sales. Hierarchical regression, which is a type of multiple linear regression analysis, with quantitative methods was used for research data. Previously, controls were provided for the assumptions of the multiple linear regression test. Primary data collected from 285 subjects were included in the study conducted with quantitative analysis methods, time-delayed and face-to-face questionnaires. Afterwards, multiple linear regression analysis was applied. The fieldwork of the research lasted 4.5 months. As a outycome of the research, the affirmative influence of O.S. and O.A. on innovation ambidexterity have been revealed. Also, as an outcome of the research, the moderator effect was revealed because O.S. indirectly affects the innovation ambidexterity through O.A. Both its contribution to the literature and the innovation model, which is generally valid for businesses of all sizes in all market conditions, has been brought to the fore.

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Turkish Studies - Economics, Finance, Politics-Cover
  • ISSN: 2667-5625
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 2006
  • Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ
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