Armando ALİU, Dorian ALİU, Hakkı ÇILGINOĞLU

Etkili Turizm Diplomasisi, Aşı Turizmi ve Üçlü-Sarmal Modeli: Baltık Ülkeleri Araştırması

2019 yılı sonunda başlayan ve giderek tüm dünya geneline yayılan Koronavirüs (COVID-19) pandemisi turizm sektörünü olumsuz anlamda etkilemiştir. Bu çalışmanın amacı, gelişmekte olan ülkelerde etkili turizm diplomasisi ve aşı turizminin Üçlü Sarmal Modeli çerçevesinde incelenmesidir. Bu araştırmada etkili turizm diplomasisi ve üçlü sarmal modeli ile 3 Baltık Ülkesi’nde (Letonya, Litvanya ve Estonya) COVID-19 pandemisi sonrası 2021-2030 yıllarını kapsayacak 10 yıllık dönem içerisinde bölgesel kalkınma, istikrarlı/birikimsel büyüme, stratejik planlama ve inovasyon odaklı bütünsel perspektif taşıyan etkili bir strateji ajandası önerilmektedir. Turizm sektöründe COVID-19 pandemisinin oluşturduğu tahribatı optimum düzeyde iyileştirmek maksadıyla çok-katmanlı yönetişim bağlamında kalkınma, stratejik planlama, istikrarlı/birikimsel büyüme ve etkili stratejilerin uygulanmasında kamu kurumları ile özel sektör arasındaki etkileşimin yanı sıra üniversitelerin, araştırma merkezlerinin, sivil toplum kuruluşlarının, düşünce kuruluşlarının, yerel yönetimlerin, gençlerin ve girişimcilerin doğrudan dayanışma ve işbirliği mekanizmasına dahil edilmesi gerekmektedir. Turizm sektörünün en az 38 farklı sektöre de olumlu etkisi dikkate alındığında özellikle itici güç etkisi anlamı taşıması bakımından bölgeler-arası, şehirler-arası ve sektörler-arası düzeylerde dayanışma ve işbirliği mekanizmalarına fonksiyonel bir yapı kazandırılmalıdır. Çalışmada, turizm diplomasisi kapsamında ülkelerin aşı turizmi stratejileri de incelenmiştir. COVID-19 pandemisine son vermesi düşünülen “BioNTech-Pfizer Aşısı”, “AstraZeneca-Johnson&Johnson-Oxford Üniversitesi Aşısı”, “Moderna Aşısı” vb. gibi aşıların aşı turizmi kapsamında turistlerin aşı yaptırma niyetleri ve COVID-19 pasaportu çıkarma amacıyla ülkelere seyahat etmelerindeki nedensellik açıklanmıştır.

Effective Tourism Diplomacy, Vaccine Tourism and the Triple-Helix Model: An Investigation of the Baltic Countries

The Coronavirus (COVID-19) pandemic, which started at the end of 2019 and gradually spread all over the world, negatively affected the tourism industry. This study aims to examine effective tourism diplomacy and vaccine tourism in the Baltic countries by considering the Triple Helix Model. Through effective tourism diplomacy and the triple helix model, this research recommends an effective strategy agenda that offers innovation-oriented holistic perspective, strategic planning, stable/incremental growth, and regional development covering the years from 2021 to 2030 – 10 years period during the COVID-19 pandemic era in 3 Baltic countries (Latvia, Lithuania, and Estonia). Strategic planning, stable/incremental growth, and the implementation of effective strategies, as well as the interaction between public institutions and the private sector, universities, research centers, non-governmental organizations (NGOs), think-tanks, local administrations, youth and entrepreneurs must be directly involved in the solidarity and collaboration mechanism in the context of multi-level governance to optimize the damage caused by the COVID-19 pandemic in the tourism sector. Considering the positive impact of the tourism sector on at least 38 different sectors, the solidarity and collaboration mechanisms at the interregional, intercity, and intersectoral levels ought to be given a functional structure, in particular as it means a driving force effect. In this study, the vaccine tourism strategies of countries were also examined in the framework of tourism diplomacy. “BioNTech-Pfizer Vaccine”, “AstraZeneca-Johnson&Johnson-Oxford University Vaccine”, “Moderna Vaccine”, etc. that are considered to end the COVID-19 pandemic were explicated within the scope of vaccine tourism, the reasoning of tourists’ intentions for traveling to countries for vaccination purpose and issuing COVID-19 passports.

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Turkish Studies - Economics, Finance, Politics-Cover

ISSN: 2667-5625
Yayın Aralığı: Yılda 4 Sayı
Başlangıç: 2006
Yayıncı: ASOS Eğitim Bilişim Danışmanlık Otomasyon Yayıncılık Reklam Sanayi ve Ticaret LTD ŞTİ