Medikal Turizm Potansiyeli Üzerine Nitel Bir Araştırma: Antalya Örneği

Bu çalışma, Türkiye’nin en önemli kitle turizm destinasyonlarından birisi olan Antalya’nın medikal turizm potansiyelini ortaya koymayı amaçlamaktadır. Antalya yılda ortalama on üç milyon turisti ağırlamaktadır. Bölgenin altyapısı ve ulaşım araçlarına yapılan yatırımlar bölgeyi medikal turizm açısından her geçen gün güçlendirmektedir. Destinasyonun mevcut medikal turizm durumu GZFT/SWOT analizi ile değerlendirilmiştir. Medikal turizm potansiyeli ise nitel araştırma desenlerinden birisi olan örnek olay çalışması aracılığıyla ortaya koyulmuştur. Araştırma kapsamında yarı yapılandırılmış mülakat formları kullanılmıştır. Yüz yüze görüşmelerden elde edilen veriler, “İçerik Analizi Yöntemiyle”, NVivo 11 nitel veri analizi programı aracılığıyla analiz edilmiştir. Katılımcı görüşleri dört kategoride ve 81 kodda düzenlenmiştir. Kodlamalara ilişkin güvenilirlik katsayısı 0,80 olarak belirlenmiştir. Kodlamaların güvenilirlik dereceleri oldukça yüksektir. Antalya; ulaşılabilirlik, klasik turizm merkezi olması ve medikal hizmetlere ilişkin sahip olduğu teknolojik alt yapı konusunda olumlu olarak değerlendirilmektedir. Mevzuat yetersizlikleri, etik uygulamalar ve sağlık çalışanlarının lisan bilmeleriyle ilgili konular ise destinasyonun olumsuzlukları olarak ön plana çıkmıştır.

Qualitative Research on the Potential of Medical Tourism: Case of Antalya

This study aims to reveal Antalya's medical tourism potential. Antalya hosts thirteen million of tourists in average annually. The infrastructure of the region and the investments in means of transportation strengthen the region in terms of medical tourism every passing day. GZFT/SWOT analysis was used to assess the current status of the medical tourism in Antalya. The medical tourism potential of Antalya is revealed based on case study, one of the qualitative research designs. The data obtained through the face to face interviews with semi-structured interview forms within the scope of the research was organized with the "Content Analysis Method" through NVivo 11 qualitative data analysis program. The participant opinions were organized in 81 codes under four categories. The reliability coefficient related to coding was determined as 0.80. The reliability degree of coding is quite high. Antalya is considered positive in terms of accessibility, being a center of classical tourism, and its technological infrastructure for medical services. However, it is considered negative in terms of lack of legislation, ethical practices, and issues related to healthcare professionals' language skills

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