İşletmelerin Yeşil Yönetim Algılarının İşletme Performansı Üzerindeki Etkisini Ölçmeye Yönelik Bir Araştırma

Çevreye duyarlı işletmecilik, çevre dostu yönetim olarak da adlandırılabilen Yeşil Yönetim yaklaşımı, işletmelerin faaliyetlerinde çevre odaklı hareket etmeleridir. Çevre odaklı terimi ile ifade edilmek istenen, işletmelerin gerçekleştirdikleri tüm faaliyetlerde çevresel etkileri dikkate almaları, çalışanlarına çevre bilinci konusunda eğitimler vermeleri, çevreye zarar vermeyen ya da olabildiğinde az zarar veren teknolojiler kullanmaları, operasyonel faaliyetlerinde çevresel etkileri minimize etmeye çalışmaları vb. faaliyetlerin tümünü kapsayan anlayıştır. Bu çalışmanın amacı Türkiye’de bir sanayi şehri olan Konya ilinde faaliyet gösteren orta büyüklükte ve büyük işletmelerinin yeşil yönetim konusundaki farkındalıklarının işletme fonksiyonlarına ve performanslarına etkisini ortaya koymaktır. Araştırmada veri toplama metodu olarak anket metodu seçilmiştir. Bu çerçevede 150 işletme araştırma kapsamına alınmış, 83 işletmeden elde edilen veriler analize tabi tutulmuştur. Gerçekleştirilen analizler doğrultusunda işletmelerin yeşil yönetim algıları ile yeşil işletme fonksiyonları alt faktörleri (üretim, muhasebe, lojistik, insan kaynakları ve pazarlama) ve işletme performansının birbirleri ile pozitif yönlü, anlamlı, orta ve yüksek düzeyde bir ilişki içinde olduğu sonuçlarına ulaşılmıştır.

A Study to Measure the Effects of Green Management Perceptions on Business Performance

The Green Management Approach, which can also be called environmentally friendly management or environmentally conscious management, is an environment-oriented movement in the activities of the enterprises. Environment-oriented means enterprises’ taking environmental impacts into account in all activities carried out, educating employees on environmental awareness, using technologies that do not harm the environment or causing less damage to the environment as far as possible, and trying to minimize environmental impacts in operational activities, etc. that it is an understanding which includes all these activities. The aim of this study is to investigate the influence of the awareness of green at medium-sized and large enterprises operating in Konya province, which is an industrial city in Turkey, on business functions and performances. The survey method was chosen as the data collection method in the study. In this framework, 150 enterprises were included in the study and the data obtained from 83 operations were analyzed. In the direction of the analyzes performed, results of green management perceptions and green business functions sub-factors (production, accounting, logistics, human resources, and marketing) and business performance are found to be positively, meaningfully, moderately, and highly related to each other.

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