İlker ERDOĞAN

7353

Erkek dergilerini okumak: Dergilerin içeriği, ideolojisi ve okurları üzerine bir değerlendirme

ÖzetErkek dergilerinin küresel olarak popülerliğini artırması, dergilerin erkekliği ve erkeklerinasıl inşa ve temsil ettiğini inceleyebilmek için önemli bir fırsat sunmakta ve söz konusufırsatı iyi değerlendiren akademik alanyazın öncelikle kültürel bir metin ve kültürel bir olguolarak erkek dergilerine odaklanmaktadır. Bu çalışmada da, özellikle kültürel bir metin vekültürel bir olgu olarak erkek dergilerinin içeriğine, ideolojisine ve okurlarına odaklanılmak-tadır. Bununla birlikte hem erkekliğin hem de erkeklere özgü davranışların, tutumların vehazların inşa ve temsil edildiği popüler bir medya alanı ya da türü olarak erkek dergilerineilişkin görüşler sunulmaktadır. Ayrıca, dergilerin tamamen ana akım araçlar olup olmadığıya da modern erkeklere (yeni) erkeklik ya da erkek kimliği modellerini önerip önermediğiaraştırılmaktadır. Bu çalışmanın amacı, dergilerin içeriğine, ideolojisine ve okurlarına odak-lanarak, erkek dergilerinde, erkekliğin ve erkeklerin, toplumsal cinsiyetin, erkek kimliğininve heteroseksüelliğin nasıl inşa ve temsil edildiğini belirlemek ve bir erkek dergileri tipolojisisunmaktır. Ancak, bu çalışma, özgün bir alan çalışması değil, bir alanyazın değerlendirme -sidir. Bu amaçla, çalışmada, küresel medya grupları tarafından yayımlanan ve uluslarara -sı erkek dergileri pazarında satışa sunulan erkek dergileri ile ilgili bir alanyazın taramasıgerçekleştirilmektedir. Bu bağlamda, çalışma, kültürel bir metin ve kültürel bir olgu olarakerkek dergilerinin modern toplumda oynadıkları rolü sorgulamakta, kadınsılıktan ve homo-seksüellikten kaçınan erkek dergilerinde üretilen cinsiyetçi söylem(ler) aracılığıyla, toplum-sal cinsiyetin, erkek kimliğinin ve heteroseksüelliğin nasıl meşrulaştırıldığını gözler önünesermektedir.

Reading men s magazines: A study on Content, ideology and readers of magazines

The increasing global popularity of men s magazines offers a unique opportunity to studyhow magazines construct and represent masculinity and men, and academic literature thatuse this opportunity primarily focuses on men s magazines as a cultural text and as a culturalphenomenon. The study particularly focuses upon content, ideology and readers of the men smagazines as a cultural text and as a cultural phenomenon. However, it presents views inrelation to men s magazines as a popular media site or type which builds and represents bothmasculinity, and behaviors, attitudes and pleasures peculiar to men. Also, it seeks whetherthey are simply mainstream tools or whether they are offering models of (new) masculinityor male identity to modern men. The objective of the study is to determine how masculinity,men, gender, male identity and heterosexuality are built and represented in men s magazinesand to present a typology of men s magazines, focusing upon content, ideology and readersof the magazines. But, this study isn t an individual feldwork, it s a literature evaluation. Tothis end, a literature review has been conducted on men s magazines that have been published by the global media groups and put on the international men s magazine market. In thiscontext, the study examines what role men s magazines play in modern society as a culturaltext and a cultural phenomenon, and reveals how gender, male identity and heterosexualityare legitimated through sexist discourse(s) produced in men s magazines which eschew femininity and homosexuality.
PDF

___

  • Aarseth, H. (2009). “From Modernized Masculinity to Degendered Lifestyle Projects: Changes in Men’s Narratives on Domestic Participation 1990-2005”. Men and Masculinities, 11 (4): 424-440.
  • Alexander, S. M. (2003). “Stylish Hard Bodies: Branded Masculinity in Men’s Health Magazine”. Sociological Perspectives, 46 (4): 535-554.
  • Anstiss, D. ve Lyons, A. (2013). “From Men to the Media and Back Again: Help-Seeking in Popular Men’s Magazines”. Journal of Health Psychology, 0 (0): 1-13.
  • Attwood, F. (2005). “Tits and Ass and Porn and Fighting: Male Heterosexuality in Magazines for Men”. International Journal of Cultural Studies , 8 (1): 83-100.
  • Aydoğan, F. (2008). “Erkeklerin Tüketici Kitleler Haline Getirilmesinde Erkek Dergilerinin Rolü ve İçerik Analizi”. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 8 (29): 239-246.
  • Batı, U. (2007). “Postmodernism, Consumption and Fashion: The Representation of Ideal Men Throughout the Fashion in Turkish Magazine Advertisements”. İstanbul Üniversitesi İletişim Fakültesi Dergisi, 30: 19-36.
  • Benwell, B. (2007). “New Sexism?: Readers’ Responses to the Use of Irony in Men’s Magazines”. Journalism Studies, 8 (4): 539-549.
  • Benwell, B. (2005). “Lucky This is Anonymous-Ethnographies of Reception in Men’s Magazines: A Textual Culture Approach”. Discourse&Society, 16 (2): 147-172.
  • Benwell, B. (2004). “Ironic Discourse: Evasive Masculinity in Men’s Lifestyle Magazines”. Men and Masculinities, 7 (1): 3-21.
  • Benwell, B. (ed.) (2003). Masculinity and Men’s Lifestyle Magazines . Oxford-Malden: Blackwell.
  • Benwell, B. (2003a). “Introduction: Masculinity and Men’s Lifestyle Magazines”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford-Malden: Blackwell. s. 6-29.
  • Benwell, B. (2003b). “Ambiguous Masculinities: Heroism and Anti-Heorism in the Men’s Lifestyle Magazine”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford-Malden: Blackwell. s. 151-168.
  • Benwell, B. (2002). “Is There Anything ‘New’ About These Lads? The Textual and Visual Construction of Masculinity in Men’s Magazines”. Gender Identity and Discourse Analysis: Discourse Approaches to Politics, Society and Culture . L. Litosseliti ve J. Sunderland (eds.) Amsterdam- Netherlands: John Benjamins Publishing Company. s. 149-174.
  • Benwell, B. (2001). “Male Gossip and Language Play in the Letters Pages of Men’s Lifestyle Magazines”. The Journal of Popular Culture, 34 (4): 19-33.
  • Boni, F. (2002). “Framing Media Masculinities: Men’s Lifestyle Magazines and the Biopolitics of the Male Body”. European Journal of Communication, 17 (4): 465-478.
  • Braithwaite, B. (2002). “Magazines: The Bulging Bookstalls”. The Media: An Introduction. A. Briggs ve P. Cobley (eds.) Essex: Pearson Education. s. 104-120.
  • Butler, J. (1999). Gender Trouble: Feminism and the Subversion of Identity. London: Routledge.
  • Connell, R. W. ve Messerschmidt, James W. (2005). “Hegemonic Masculinity: Rethinking the Concept”. Gender&Society, 19 (6): 829-859.
  • Connell, R. W. ve Wood, Julian (2005). “Globalization and Business Masculinities”. Men and Masculinities , 7 (4): 347-364.
  • Connell, R. W. (2005a). Masculinities. Berkeley-Los Angeles: University of California Press.
  • Connell, R. W. (2005b). “Globalization, Imperialism and Masculinities”. Handbook of Studies of Men and Masculinities. M. S. Kimmel, J. Hearn ve R. W. Connell (eds.) Thousand Oaks: Sage. s. 71-89.
  • Connell, R. W. (2003). “Masculinities, Change and Confict in Global Society: Thinking about the Future of Men’s Studies”. The Journal of Men’s Studies, 11 (3): 249-266.
  • Connell, R. W. (2000). The Men and the Boys. Berkeley-Los Angeles: University of California Press. 28
  • Connell, R. W. (1998). “Men in the World: Masculinities and Globalization”. Men and Masculinities, 1 (1): 3-23.
  • Cortese, D. K. ve Ling, P. M. (2011). “Enticing the New Lad: Masculinity as a Product of Consumption in Tobacco Industry–Developed Lifestyle Magazines”. Men and Masculinities, 14 (1): 4-30.
  • Crawshaw, P. (2007). “Governing the Healthy Male Citizen: Men, Masculinity and Popular Health in Men’s Health Magazine”. Social Science&Medicine , 65: 1606–1618.
  • Crewe, B. (2003). Representing Men: Cultural Production and Producers in the Men’s Magazine Market. Oxford-New York: Berg.
  • Edley, N. ve Wetherell, M. (1997). “Jockeying for Position: The Constraction of Masculine Identities”. Discourse&Society, 8 (2): 203-217.
  • Edwards, T. (2006). Cultures of Masculinity. London: Routledge.
  • Edwards, T. (2003). “Sex, Booze and Fags: Masculinity, Style and Men’s Magazines”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford-Malden: Blackwell. s. 132-146.
  • Edwards, T. (1997). Men in the Mirror: Men’s Fashion, Masculinity and Consumer Society. London: Cassell.
  • Erdoğan, İ. (2013). “Erkek Dergilerinde Sağlıklı Erkek Neden İdeal Erkektir? Men’s Health Dergisinde Hegemonik Erkeklik ve Popüler Sağlık Söylemi”. Galatasaray Üniversitesi İletişim Fakültesi Dergisi: İleti-ş-im (Sağlık İletişimi Özel Sayısı), 3: 133-154.
  • Erdoğan, İ. (2011). “Erkek Dergilerinde (Men’s Health-FHM-Esquire Türkiye Örneğinde) Hegemonik Erkek(lik), Beden Politikaları ve Yeni Erkek İmajı”. Medyada Hegemonik Erkek(lik) ve Temsil. İ. Erdoğan (ed.) İstanbul: Kalkedon Yayınları. s. 41-68.
  • Gauntlett, D. (2008). Media, Gender and Identity: An Introduction. London: Routledge.
  • Giet, S. (2006). Özgürleşin! Bu Bir Emirdir: Kadın ve Erkek Dergilerinde Beden. Çev.: İ. Engindeniz. İstanbul: Dharma Yayınları.
  • Gill, R. (2007). Gender and the Media. Cambridge-Malden: Polity Press.
  • Gill, R. vd. (2005). “Body Projects and the Regulation of Normative Masculinity”. Body&Society, 11 (1): 37-62.
  • Gill, R. (2003). “Power and the Production of Subjects: A Genealogy of the New Man and the New Lad”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford- Malden: Blackwell. s. 34-56.
  • Gregorio Godeo, E. de (2006a). “Exploring Identity Issues in British Men’s Magazines’ Problem Pages: A Cultural Studies Perspective”. Miscelánea: A Journal of English and American Studies, 34: 41-61.
  • Gregorio Godeo, E. de (2006b). “Critical Discourse Analysis as an Analytical Resource for Cultural Studies: Exploring the Discursive Construction of Subject Positions in British Men’s Magazines’ Problem Pages”. Revista Alicantina de Estudios Ingleses, 19: 83-100.
  • Hall, M. ve Gough, B. (2011). “Magazine and Reader Constructions of ‘Metrosexuality’ and Masculinity: A Membership Categorisation Analysis”. Journal of Gender Studies, 20 (1): 67-86.
  • Henderson, M. (1999). “Some Tales of Two Mags: Sports Magazines as Glossy Reservoirs of Male Fantasy”. Journal of Australian Studies, 23 (62): 64-75.
  • Hollow, M. (2012). “Perfect Lives: Lifestyle Magazines and Utopian Impulses in Contemporary British Society”. International Journal of Cultural Studies, 15 (1): 17-30.
  • Holmes, T. (2007). “Mapping the Magazine: An Introduction”. Journalism Studies , 8 (4): Jackson, P. vd. (2001). Making Sense of Men’s Magazines. Oxford-Malden: Polity.
  • Jackson, P. vd. (1999). “Making Sense of Men’s Lifestyle Magazines”. Environment and Planning: Society and Space , 17 (3): 353-368.
  • Khoo, M. ve Karan, K. (2007). “Macho or Metrosexual: The Branding of Masculinity in FHM Magazine in Singapore”. Intercultural Communication Studies, 16 (1): 34-45.
  • Kula Demir, N. (2009). “Erkek Dergilerindeki Reklam Fotoğrafarında (Yeniden) Üretilen Metroseksüel Kimlik”. Erkek Kimliğinin Değişe(meye)n Halleri. H. Kuruoğlu (ed.) İs tanbul: Beta Yayınları. s. 85-106.
  • Krätke, S. (2003). “Global Media Cities in a World-wide Urban Network”. European Planning Studies, 11 (6): 605-628.
  • Labre, M. P. (2005a). “The Male Body Ideal: Perspectives of Readers and Non-Readers of Fitness Magazines”. The Journal of Men’s Health&Gender, 2 (2): 223-229.
  • Labre, M. P. (2005b). “Burn Fat, Build Muscle: A Content Analysis of Men’s He - alth and Men’s Fitness”. International Journal of Men’s Health, 4 (2): 187-200.
  • Law, C. ve Labre, M. P. (2002). “Cultural Standards of Attractiveness: A 30-Year Look at Changes in Male Images in Magazines”. Journalism&Mass Communication Quarterly, 79 (3): 697-711.
  • Lyons, A. C. vd. (2006). “Hardcore Drinking: Portrayals of Alcohol Consumption in Young Women’s and Men’s Magazines”. Journal of Health Psychology, 11 (2): 223-232.
  • Mackinnon, K. (2003). Representing Men: Maleness and Masculunity in the Media. London: Arnold.
  • Macnamara, J. R. (2006). Media and Male Identity: The Making and Remaking of Men. New York: Palgrave Macmillan.
  • Malkin, A. R. vd. (1999). “Women and Weight: Gendered Messages on Magazine Covers”. Sex Roles, 40 (7-8): 647-656.
  • Mckay, J. vd. (2005). “Gentlemen, the Lunchbox Has Landed: Representations of Masculinities and Men’s Bodies in the Popular Media”. Handbook of Studies on Men and Masculinities. M. S. Kimmel, J. Hearn ve R. W. Connell (eds.) Thousand Oaks: Sage. s. 270-288.
  • Mort, F. (1996). Cultures of Consumption: Masculinities and Social Space in Late Twentieth-Century Britian. London: Routledge.
  • Newman, C. (2005). “Healthy, Wealthy and Globalized? Reader Letters to Australian Men’s Health Magazine”. Journal of Media&Cultural Studies, 19 (2): 299-313.
  • Newman, C. (2004). “Looking After Yourself: The Cultural Politics of Health Magazine Reader Letters”. Doctor’s Thesis. National Centre in HIV Social Research/School of Media and Communications: University of New South Wales.
  • Nixon, S. (1997). “Exhibiting Masculinity”. Representation: Cultural Representations and Signifying Practices. S. Hall (ed.) London: Sage/The Open University. s. 291-330.
  • Nixon, S. (1996). Hard Looks: Masculinities, Spectatorship and Contemporary Consump- tion. London: UCL Press.
  • Osgerby, B. (2001). Playboys in Paradise: Masculinity, Youth and Leisure-Style in Modern America. Oxford-New York: Berg.
  • Polyzou, A. (2010). “Desires, Sexuality and ‘Lifestyle’: Masculinity Constructs in Three Greek Men’s Lifestyle Magazines”. Language and Sexuality (Through and) Beyond
  • Gender. C. Canakis, V. Kantsa ve K. Yannakopoulos (eds.) Cambridge: Cambridge Scholars Publishing. s. 113-142.
  • Pugsley, P. C. (2010). “Singapore FHM: State Values and the Construction of Singaporean Masculinity in a Syndicated Men’s Magazine”. Asian Studies Review , 34 (2): 171-190.
  • Reichert, T. ve Zhou, S. (2007). “Consumer Responses to Sexual Magazine Covers on a Men’s Magazine”. Journal of Promotion Management, 13 (1-2): 127-144.
  • Ricciardelli, R. vd. (2010). “Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines”. Sex Roles, 63: 64-78.
  • Rogers, A. (2005). “Chaos to Control: Men’s Magazines and the Mastering of Intimacy”. Men and Masculinities , 8 (2): 175-194.
  • Rohlinger, D. A. (2002). “Eroticizing Men: Cultural Infuences on Advertising and Male Objectifcation”. Sex Roles , 46 (3-4): 61-74.
  • Rutherford, J. (2003). “Preface”. Masculinity and Men’s Lifestyle Magazines . B. Benwell (ed.) Oxford-Malden: Blackwell. s. 1-5.
  • Schirato, T. ve Yell, S. (1999). “The ‘New’ Men’s Magazines and the Performance of Masculinity”. Media International Australia incorporating Culture and Policy, 92: 81-90.
  • Schneider, V. vd. (2008). “The Fallible Phallus: A Discourse Analysis of Male Sexuality in a South African Men’s Interest Magazine”. South African Journal of Psychology, 38 (1): 136-151.
  • Song, G. ve Lee, T. K. (2012). “New Man and New Lad with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men’s Lifestyle Magazines in China”. Asian Studies Review , 36 (3): 345-367.
  • Spalding, R. vd. (2010). “Relationship Advice in Top-Selling Men’s Magazines: A Qualitative Document Analysis”. Journal of Feminist Family Therapy, 22 (3): 203-224.
  • Stevenson, N. vd. (2003). “Reading Men’s Lifestyle Magazines: Cultural Power and the Information Society”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford-Malden: Blackwell. s. 112-131.
  • Stevenson, N. vd. (2000). “The Politics of New Men’s Lifestyle Magazines”. European Journal of Cultural Studies, 3 (3): 366-385.
  • Stibbe, A. (2004). “Health and the Social Construction of Masculinity in Men’s Health Magazine”. Men and Masculinities, 7 (1): 31-51.
  • Taylor, Y. ve Sunderland, J. (2003). “I’ve Always Loved Women: The Representation of the Male Sex Worker in Maxim”. Masculinity and Men’s Lifestyle Magazines . B. Benwell (ed.) Oxford-Malden: Blackwell. s. 169-187.
  • Taylor, L. D. (2006). “College Men, Their Magazines and Sex”. Sex Roles, 55: 693-702.
  • Taylor, L. D. (2005). “All for Him: Articles about Sex in American Lad Magazines”. Sex Roles, 52: 153-163.
  • Toerien, M. ve Durrheim, K. (2001). “Power through Knowledge: Ignorance and the Real Man”. Feminism&Psychology, 11 (1): 35-54.
  • Tyler, M. (2004). “Managing Between the Sheets: Lifestyle Magazines and the Management of Sexuality in Everyday Life”. Sexualities, 7 (1): 81-106.
  • Vigorito, A. J. ve Curry, T. J. (1998). “Marketing Masculinity: Gender Identity and Popular Magazines” Sex Roles, 39: 135-152.
  • Wheaton, B. (2003). “Lifestyle Sport Magazines and the Discourses of Sporting Masculinity”. Masculinity and Men’s Lifestyle Magazines. B. Benwell (ed.) Oxford-Malden: Blackwell. s. 193-221.
  • Whelehan, I. (2000). Overloaded: Popular Culture and the Future of Feminism. London: Women’s Press.
Folklor/Edebiyat-Cover
  • ISSN: 1300-7491
  • Başlangıç: 1994
  • Yayıncı: -
Arşiv
Sayıdaki Diğer Makaleler

Âşık tarzı Türk şiirinde divan şiiri hayal ve mazmunlarının kullanılması

Yakup POYRAZ

Yaşar Kemal'in bir denemeci olarak portresi

Selim Temo ERGÜL

Ahmet Hamdi Tanpınar'ın şiirlerinde devamlılık düşüncesi

Türkan YAŞİLYURT

Postmodern sosyal teoride bilim felsefesi'nin izlekleri-foucault ve Derrida örneği

Ruhi Can ALKIN

Nilüfer'de mythopoetik dinamikler

Aydın AFACAN

Erkek dergilerini okumak: Dergilerin içeriği, ideolojisi ve okurları üzerine bir değerlendirme

İlker ERDOĞAN

Türkiye'de oda müziği alanında yapılmış yüksek lisans, Doktora ve sanatta yeterlik tezleri

Burcu TUNCA EVREN, Şebnem ORHAN YILDIRIM

Ryomaden dizisinde çizilen Japonya'nın yeni' erkek imajı

Ceren SUGIYAMA AKSOY

Irak Türkmen sözlü halk edebiyatında hoyratın edebî ve Musikî yapısı

Sermet Mehdi TUZLU

Bir zamanlar Yafa: Enver Hâmid'in Yafa sabah kahvesi hazırlıyor romanında Filistin'de günlük hayat ve kültür

F. Betül ÜYÜMEZ