Emrah BİLGİÇ, Mehmet Ali TÜRKMENOĞLU, Gülgönül BOZOĞLU BATI

İŞ ANALİTİĞİ ve DEĞER ZİNCİRİ: DETAYLI ve SİSTEMATİK BİR LİTERATÜR TARAMASI

Bilgi ve iletişim teknolojilerindeki yaşanan hızlı gelişmeler iş dünyasında da köklü değişimlere yol açmaktadır. Günümüz firmaları rekabet edebilmek amacıyla hızlı bir biçimde değişen ve gelişen veri kaynaklarını takip etmek, veri toplama ve depolama teknolojilerini güncellemek, veriyi her geçen gün daha etkin yönetmek ve veriden faydalı bilgiler elde edip bu bilgileri değere dönüştürmek zorundadır. Firmalar, İş Analitiği sayesinde sahip oldukları verilerden yararlı bilgiler elde edip bu bilgilerle karar verme süreçlerini destekleyip rekabet avantajı sağlamakta ve stratejik değer elde etmektedir. Bu derleme çalışmasında İş Analitiği konusu sistematik bir biçimde ayrıntılı olarak incelenecek ayrıca Değer Zinciri Analizi ile bağlantısı kurulacaktır. Bu sayede İş Analitiğinden faydalanan firmaların ne tür değerler geliştirdikleri Değer Zinciri Analizi perspektifinden ortaya konacaktır.

BUSINESS ANALYTICS and VALUE CHAIN: A COMPREHENSIVE and SYSTEMATIC LITERATURE REVIEW

The rapid developments in information and communication technologies have triggered radical changes in the business world. In order to remain competitive, current firms must pursue the transforming and developing data sources; update the data collection and storage technologies; manage the data effectively and acquire useful knowledge from databases to transform it into the value. Firms that use Business Analytics obtain beneficial insights from the data and use these data to support their decision-making processes which eventually create competitive advantage and strategic value for firms. In this review, the concept of Business Analytics will be examined thoroughly, and it will be linked with the Value Chain Model. By this means, what sort of values are created by the firms those use Business Analytics will be demonstrated from the Value Chain perspective.

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