Gibran Rivera GONZALEZ, Li XUGUANG, Gabriela Medina TAPİA

SOCIAL MEDIA TOOLS: FOSTERING COLLABORATION, KNOWLEDGE TRANSFER AND INNOVATION WITHIN COOPERATIVES

The present study analyses how an enterprise micro-blogging tool is used to promote knowledge transfer, collaboration and innovation within the context of a cooperative in Mexico.Through an inductive qualitative research based on semi-structured interviews with users, promoters and non-users, the paper identifies a number of benefits derived from the use of the micro-blog that impact upon the collaboration within members of cooperatives, the organisational environment, the knowledge management’s practices, and the innovation processes of the cooperative. The study is limited to considering the use and benefits of a corporate micro-blog in the context of a cooperative organisation in Mexico; however, it includes implications that can help make decisions to those seeking to implement social media tools in their organisations in order to foster collaboration, innovation and knowledge transfer.

PDF

___

ACI. (1995). Declaración sobre la identidad y principios cooperativos. Manchester: Centennill.

Alvesson, M. (2003). Beyond Neopositivisits, Romantics and Localists: A Reflective Approach to Interviews in Organisational Research. Academy of Management Review, 28(1), 13–33. http://doi. org/10.5465/AMR.2003.8925191

Antunes, D., & Isaias, P. (2014). The impact of Enterprise 2.0 on SMEs. In Human-Computer Interfaces and Interactivity: Emergent Research and Applications: Emergent Research and Applications (p. 348). IGI Global. Retrieved from https://books.google.com/ books?hl=en&lr=&id=46F_BAAAQBAJ&pgis=1

Bercovici, J. (2010). Who Coined “Social Media”? Web Pioneers Compete for Credit. Retrieved April 12, 2016, from http://www.forbes. com/sites/jeffbercovici/2010/12/09/who-coined-social-media-webpioneers-compete-for-credit/#5a4bf98f5116

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77–101. http://doi.org/10.1191/1478088706qp063oa

Curran, K., O’Hara, K., & O’Brien, S. (2012). The role of twitter in the world of business. Web-Based Multimedia …. Retrieved from https://books.google.com.mx/