Yerel Halkın Potansiyel Turizm Gelişimi Arzusu: Antalya’da Bir Araştırma

Bu çalışmanın amacı Antalya yerel halkının potansiyel turizm gelişimi arzusunu (potansiyel turizm gelişim ölçeği tarafından hesaplanan) belirlemektir. Bu bağlamda bu çalışma, yerel halkın (n= 660) mevcut turizm gelişimine karşı tutumlarını (turizm etkileri tutum ölçeği tarafından hesaplanan), bu tutumlara nelerin sebep olduğunu ve yerel halkın turizme karşı davranışlarının onların potansiyel turizm gelişimi arzularını nasıl etkilediğini değer-inanç-norm (DİN) kuramına başvurarak belirlemeye çalışan bir model sunar. Yapısal eşitlik modellemesi (YEM) sonuçlarına göre yerel halkın turistlerle olan yakınlığı/samimiyeti (duygusal dayanışma ölçeği tarafından hesaplanan) onların mevcut turizm gelişimine yönelik tutumlarının (R2 SMC turizmi geliştirme desteği için %52 ve topluma katkı için %60 tır) öncüsü olmuştur. En nihayetinde, yerel halkın mevcut turizm gelişmelerine yönelik tutumları onların potansiyel turizm gelişimi arzularını (R2 SMC sürdürülebilir turizm gelişmesi için %14 ve hizmet turizmi gelişmesi için %12) açıklamaktadır.

Residents’ Desire for Potential Tourism Development: The Case Study of Antalya, Turkey

The aim of this work is to determine residents’ desire for potential tourism development (measured by Potential Tourism Development Scale). In that point, this study provides a model that determines residents' (n= 660) attitudes toward existing tourism development (measured by Tourism Impact Attitude Scale), what causes those attitudes, and in turn how residents’ attitudes toward tourism development influence their desire for potential tourism development by applying the value-beliefnorm (VBN) theory. Structural Equation Modelling (SEM) findings indicated the intimacy that exists between residents and tourists (measured by Emotional Solidarity Scale) was antecedents of residents’ attitudes toward tourism development (R2 SMC for support for tourism development is 0.52 and contributions to community is 0.60). Ultimately, residents’ attitudes regarding tourism development predicted their desire for potential tourism development (R2 SMC for service tourism development is 0.12 and sustainable tourism development 0.14).

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