M.ömer AZABAĞAOĞLU

Investigating Fresh Fruit and Vegetables Losses at Contemporary Food Retailers

Product losses one of the most important problems for fruit and vegetable distribution system has been examined in this study. Product loss in the supply chain as well as in the producer to the consumer has been examined. In the last few years, after the harvest and in the supply chain, these loses have been reduced by practises, but still not at the desired level. It is possible to contribute to the economy of the country with the decrease of the product losses, the deterioration of the products at minimum rate, the provision of quality products to the consumers, the higher the nutritional value, the cheaper the consumer and the more the market. In addition to provide this, price stability, mutual trust between producers and consumers, and the provision of certain standardization in agricultural products and also it is ensured that the products reach to the consumers more healthily. In this study, quantities of fruit and vegetable production for all participants in the supply chain, product quantities distributed to the marketing chain, fresh fruit and vegetable losses and measures taken by retailers were investigated. This paper also discusses how improvements in food distribution system can be targeted by strategic changes in the food chain.

Anahtar Kelimeler:

distribution, food retailing, food loss, consumer

Investigating Fresh Fruit and Vegetables Losses at Contemporary Food Retailers

Product losses one of the most important problems for fruit and vegetable distribution system has been examined in this study. Product loss in the supply chain as well as in the producer tothe consumer has been examined. In the last few years, after the harvest and in the supply chain, these loses have been reduced by practises, but still not at the desired level. It is possible to contribute to the economy of the country with the decrease of the product losses, the deterioration of the products at minimum rate, the provision of quality products to the consumers, the higher the nutritional value, the cheaper the consumer and the more the market. In addition to provide this, price stability, mutual trust between producers and consumers, and the provision of certain standardization in agricultural products and also it is ensured that the products reach to the consumers more healthily. In this study, quantities of fruit and vegetable production for all participants in the supply chain, product quantities distributed to the marketing chain, fresh fruit and vegetable losses and measures taken by retailers were investigated. This paper also discusses how improvements in food distribution system can be targeted by strategic changes in the food chain.

Keywords:

distribution, food retailing, food loss, consumer,

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