Gülçin BİLGİN TURNA

The Mediating Role of Country of Origin Effect in the Effect of Consumer Ethnocentrism on Café Preference

The Mediating Role of Country of Origin Effect in the Effect of Consumer Ethnocentrism on Café Preference

OPUS Toplum Araştırmaları Dergisi

2023-Cilt: 20 Sayı: Human Behavior and Social Institutions

795-811

Tüketici etnosentrizmi, cafe tercihi, menşe ülke etkisi, mediation, Turk kafeler, Amerikan kafeler.

Consumer ethnocentrism, cafe preference, country of origin effect, Turkish cafes, American cafes.

120127