Necmiye İrem GULERMAN, Fahri APAYDIN

EFFECTIVENESS OF DIGITAL PUBLIC RELATIONS TOOLS ON VARIOUS CUSTOMER SEGMENTS

EFFECTIVENESS OF DIGITAL PUBLIC RELATIONS TOOLS ON VARIOUS CUSTOMER SEGMENTS

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 3

259-270

Digital marketing, digital public relations, digital public relations tools, e-marketing

5813