AN INVESTIGATION ON THE EFFECT OF PERSONAL CHARACTERISTICS OF GENERATION Y ON THEIR ENTREPRENEURIAL TENDENCIES

Purpose- The purpose of this study is to find out the effect of personal characteristics of Generation Y on their entrepreneurial tendencies. Methodology- The study was administered to 948 Generation Y students of Kocaeli University who took the course titled Introduction to Business. The “Rokeach Value Inventory” was used for the personal characteristics of the Generation Y university students., Findings- Entrepreneurial tendencies of Generation Y were determined by using the “Entrepreneurship Scale For University Students”, developed by Yılmaz and Sünbül in 2009.Conclusion- Significant differences in entrepreneurial tendencies were determined by t-test and Levene's test for gender variable at the level of being affected by variables based on demographic variables which were determined by factor analysis. For each of the variables of Entrepreneurship Trends of Generation Y students (Leadership, Innovation, Sharing and Risk Taking), the Individual Value Scale considered to affect these variables was subjected to Multiple Regression Analysis separately with factors called distrust, forgiveness, trust, honesty, and dedication to work.

Keywords:

Generation, generation Y, entrepreneurship, entrepreneurial tendencies values,

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