CONSUMER PRIVACY IN INTERNET OF THINGS

Purpose- This study aims to examine privacy from a consumer point of view and in relation to the Internet of Things. Methodology- The concepts of Internet of Things and consumer privacy are covered in this study. These two phenomena are conceptually evaluated, and the relation between them are analyzed through applications and examples. Findings- The monitoring of people's daily activities and recording of data about these activities cause concerns about the privacy of personal data. Consumers are concerned about how and for what purpose the data collected about them is being used. Conclusion- Privacy concern can be an obstacle to consumers' adaptation to IoT technologies. Moreover, it also affects consumers' attitudes towards a particular product, brand or business. For this reason, all actors responsible for the development of the IoT must be aware of the importance of consumer privacy. These actors should show sensitivity to the protection of personal data and consumer privacy as well.

Keywords:

Consumer, privacy, internet of things personal data, concern,

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