İş Modeli, İş Modeli İnovasyonu ve Strateji

Günümüzde işletmeler, küreselleşme sonucu artan rekabet ortamında rekabet avantajını elde etmek için kârlı ve sürdürülebilir büyümeye odaklanmışlardır. İnovasyon, sürdürülebilir başarı için en temel ihtiyaç olan farklılaşmayı beraberinde getirmektedir. Teknolojik inovasyon, bilginin giderek önem kazandığı küreselleşen ekonomilerde işletmelerin rekabet avantajını nasıl elde edebildiğini ve sürdürebildiğini açıklamayı amaç edinmiştir. Teknolojik inovasyonun endüstrinin ve işletmelerin kârlılık durumlarına etkileri hakkında öngörüde bulunmak, işletmelerin sahip olduğu kabiliyetlerin kendi performansları üzerindeki etkilerini açıklamak ve öngörmek, bu kabiliyetlerin kullanılması yönünde yararlı olacak planların veya stratejilerin nasıl olması ve ne şekilde hayata geçirilmesi gerektiği konusunda önerilerde bulunmak amacıyla çoğu araştırmacı sosyal bilimlerden faydalanmaktadır. Bu çalışmada iş modeli, iş modeli inovasyonu, strateji ve yaşam döngüleri arasındaki ilişki birçok farklı durum açısından incelenmekte olup, işletme yöneticilerinin ve yatırımcıların yararlı iş modelleri oluşturabilme ve uygulayabilme yönünde doğru kararlar alabilmeleri için bazı önerilerde bulunulmaktadır. Ayrıca, Rogers’ın İnovasyon Eğrisi’nin Türkçe versiyonunun “5K” olarak literatüre katılması sağlanmıştır.

Business Model, Business Model Innovation and Strategy

Companies today focus on profitable and sustainable growth to gain competitive advantage in a dense competitive environment which is the result of globalization. Innovation brings differentiation which is basic necessity for maintaining success. Technological innovation aims to explain how companies can gain and sustain competitive advantage in globalizing economies which the knowledge has a significant importance by time. Many researchers would benefit from social sciences to explain and foresee the effects of technological innovation on the profitability of companies and companies’ capabities on their performances and to make suggestions on how good plans or strategies should be and should be implemented for using these capabilities. In this study, the relationships among business model, business model innovation, strategy and life cycles are investigated from various perspectives and recommendations are given for companies and investors to make successful decisions for generating and implementing useful business models. This study specifically introduces the Turkish version of the Rogers Innovation Curve as “5K” into the literature.

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