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Here we are trying to study the value dimensions reason under Globalization to reveal the moral impulses that are motivated by the pragmatic dimension which uses power as a motive and utilities as end. According to its hypotheses, Globalization depends on the economic ideas and on imposing the military domination which depends on power, on one hand, and, on the other hand, on the others cultural and value critique, that aims at advertisement which is achieved by changing the value dimension, and at creating other dimensions depend on commodity and consumption and called for them by media.