YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE

Küreselleşme sonucunda ortaya çıkan sert rekabet koşulları iş yaşamında değişikliklere sebep olmuştur. Bu değişikliklere ayak uydurup sürdürülebilir rekabetçi avantaj sağlamak isteyen işletmeler yeniden yapılanma sürecine girmek zorunda kalmışlardır. Bu yeniden yapılanma sonucunda işletmelerin ihtiyaç duyduğu çalışan profilleri de değişmiştir. Çünkü, işletmenin başarısının artması için yetenekli çalışanları bulmak ve elde tutmak önem kazanmıştır. Bu bağlamda yetenek yönetimi konusu son derece önemli bir duruma gelmiştir. Bu çalışmada yetenek yönetimi kavramından bahsedilecek , ardından araştırma aşamasında 62 firma ile yapılan yüz yüze görüşmeler ile yetenek etiket ölçeği belirlenmeye çalışılacaktır.

Anahtar Kelimeler:

Yetenek, Yetenek Yönetimi, İnsan Sermayesi

YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE

The stiff competition resulting from globalization has led to the changes in business conditions. The companies that want to adapt these changes and obtain sustainable competitive advantages have felt the necessity to enter a restructuring process. As a result of this restructuring, employee profiles that companies need have changed. In order to increase the success of companies, the issue of finding and retaining talented employee has become critical. In this context, talent management has become an extremely important issue for companies. In this study, the concept of talent management will be discussed within the wide range of business literature. Then, in the research section, in order to design distinctive labelled talent scale, face to face interviews have been conducted with 62 companies.

Keywords:

Talent, Talent Management, Human Capital,

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