Turizmin COVID-19 Direnci: Bakanlık Perspektifinden Turizmde Normalleşme Faaliyetleri – I. Çeyrek

Bu çalışmada yeni korona virüs salgını kapsamında Türkiye turizm endüstrisinin 2020 yılının ilk çeyreğinde izlenecek yolun somutlaştırılarak ortaya çıkarılabilmesi amaçlanmıştır. Konun derinlemesine irdelenebilmesi için nitel araştırma yöntemlerinden içerik analizi yapılması uygun görülmüştür. Bu doğrultuda Türkiye Cumhuriyeti Kültür ve Turizm Bakanı Mehmet Nuri ERSOY’un Nisan ayında turizmde normalleşme faaliyetlerine ilişkin yapmış olduğu beş kamuoyu bilgilendirmesi deşifre edilerek ham veri haline getirilmiştir. Bu veriler MAXQDA Analytics Pro- v.18.2.4 vasıtasıyla içerik analizine tabi tutulmuştur. Sonuç olarak; turizm hareketliliğinin canlandırılabilmesi için vaka sayılarındaki belirgin düşüşün ve salgının kontrol altına alınmasının temel odak olduğunun, bu çerçevede Mayıs ayı sonundan itibaren iç, Haziran ayıyla birlikte de, doğudan/Asya’dan batıya/Amerika’ya doğru, kısmi ve kademeli bir şekilde dış turizmin açılmasının öngörüldüğü belirtilmiştir. Temelinde hijyen olan sertifikasyon sisteminin yerleşik hale getirilmesine ek olarak, finansman ve istihdam desteklerinin ön planda tutulduğu tespit edilmiştir. Bununla birlikte korona sonrası dönemde hijyen odaklı uygulamaların ve düşük yoğunluklu mekân tasarımlarının yaygınlaşması beklentisi de elde edilen sonuçlar arasındadır.

COVID-19 Resistance of Tourism: Normalization Activities in Tourism from the Perspective of the Ministry – I. Quarter

The purpose of the study is to reveal the path will be followed by Turkey tourism industry within the context of novel coronavirus in the first quarter of the 2020. In order to investigate the topic deeply, content analysis conducted as a qualitative research method. Accordingly, the delivered five public informing in the month of April regarding the normalization activities in tourism by Mehmet Nuri ERSOY, Republic of Turkey Minister of Culture and Tourism, is transcribed and turned into the raw-data. The data were subjected to content analysis via MAXQDA Analytics Pro- v.18.2.4. Consequently, it is noted that the main focuses to regenerate tourism activities are observing dramatic drops on the case numbers and bringing the outbreak under control, and within this context it is predicted that from the end of May domestic and with the beginning of the June, from the east/Asia to west/Americas, international tourism will be partially and gradually opened. In addition to make the certification system, which hygiene is in its core, permanent, it is determined that supporting the industry primarily on the financing and employment is prioritized. Additionally, hygiene-based implementations and low-density place designs will be coming into prominence in the post -corona era prediction are highlighted.

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