Personel Güçlendirmenin Rekabet Zekâsına Etkisi: Turizm Sektöründe Bir Araştırma

Çalkantılı çevrede işletmeler, hayatta kalabilmek adına yoğun bir mücadele vermektedir ve bu mücadele içerisinde rekabet üstünlüğünü elde edebilmek için insan kaynakları örgütlerin en önemli unsurlardan birisidir. Özellikle güçlendirilmiş personel, doğru stratejik kararları alabilmekte ve örgütsel etkinliği yükseltebilmektedir. Tüm bunlar gerçekleşirken örgüt içi ve dışı bilgiye ve iletişimin yüksek olduğu güvenilir bir yapıya ihtiyaç duyulmaktadır. Özellikle rakiplerden ve diğer çevre unsurlarından elde edilen doğru bilgiye zamanında erişilebilmeli ve işletmenin stratejik eylemleri buna göre planlanmalıdır. Diğer yandan turizm sektörü Türkiye için katma değer üreten ve şiddetli rekabetin olduğu bir sektördür. Bu sektörde faaliyet gösteren otel işletmelerinin personel güçlendirme ve rekabet zekâsı düzeylerini belirlemek önemlidir. Ayrıca olumlu örgütsel uygulamalarıyla personel güçlendirme rekabet zekâsı için destekleyici bir ortam sunmaktadır. Bu nedenle araştırmada personel güçlendirmenin rekabet zekâsına olan etkisini araştırmak amaçlanmıştır. Bu ana amaç doğrultusunda turizm sektöründe faaliyet gösteren otellerde çalışan 400 işgörenden anket yöntemiyle veri toplanmıştır. Elde edilen verilere uygulanan Yapısal Eşitlik Modellemesi sonuçlarına göre yapısal güçlendirme; rekabet kültürü, örgütsel katılım ve bilgi tasarlamayı anlamlı ve olumlu etkilerken, farkındalık, odaklanma ve kıyaslama alt boyutlarını anlamlı olarak etkilememiştir. Diğer yandan psikolojik güçlendirme; rekabet kültürü, örgütsel katılım, bilgi tasarlama, farkındalık, odaklanma ve kıyaslama alt boyutlarının tümünü anlamlı ve olumlu olarak etkilemiştir.

The Effect of Empowerment on Competition Intelligence: A Research in Tourism Sector

Enterprises struggle intensely in a turbulent environment to survive and human resources are one of the most important elements of organizations in order to achieve competitive advantage. Especially empowered staff can make the right strategic decisions and improve organizational effectiveness. While all this is happening, internal and external information and a reliable structure with high communication are needed. Especially, accurate information obtained from competitors and other environmental elements should be accessed in a timely manner and the strategic actions of the enterprise should be planned accordingly. On the other hand, tourism industry that generates added value for Turkey and it is a sector where there is fierce competition. It is important to determine the personnel empowerment and competitive intelligence levels of the hotel businesses operating in this sector. In addition, staff empowerment with its positive organizational practices provides a supportive environment for competitive intelligence. For this reason, it was aimed to investigate the effect of staff empowerment on competition intelligence. In line with this main purpose, data was collected from the 400 employees working in the hotels operating in the tourism sector by means of a survey method. According to the results of Structural Equation Modeling applied to the obtained data, structural empowerment signif icantly affected culture, organizational participation and information design, and did not significantly affect awareness, focus and comparison sub-dimensions. On the other hand, competition culture, organizational participation, knowledge design, awareness, focus and comparison all of the sub-dimensions have been significantly and positively affected by psychological staff empowerment.

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