Nomadlıst’de Dijital Göçebeler Tarafından 2020’de En Fazla Tercih Edilen Destinasyonların Destinasyon Seçim Kriterlerine Göre Kümelendirilmesi

COVID-19 sürecinde dünyada uzaktan çalışma oranlarında ciddi artışlar yaşanmakta ve bu durum dünyada her geçen yıl daha popüler hale gelen dijital göçebelerin sayısını artırmaktadır. 2020 yılı içerisinde 1 milyondan fazla kişinin kullandığı nomadlist.com, dijital göçebelerin hem destinasyon seçimi hem iletişim ağıları için en fazla tercih ettiği platformların başında gelmektedir. Bu çalışmanın amacı Nomad List’de uluslararası veri tabalarından alınan güncel veriler ve 10 binden fazla üyenin değerlendirmeleri ile oluşan verileri analiz edip 2020 yılı içinde en çok tercih edilen ilk 20 destinasyona ait skorları kullanarak, destinasyonların nasıl kümelendiklerini tespit etmek ve küme ortalamalarına göre küme profillerini tanımlamaktır. İkincil veriler konunun pek çok kaynaktan alınmış özetini içerdiği için araştırmada NomadList üzerinden elde edilen ikincil veriler kullanılarak SPSS paket programı ile k-ortalamalar kümeleme analizi yapılmıştır. Kümeleme analizi sonucunda oluşan kümeler isimlendirilmiş ve ortalamalar açısından karşılaştırılmıştır. Analiz sonucunda yüksek toleranslı-lüks dijital göçebe destinasyonları, düşük toleranslı-ekonomik dijital göçebe destinasyonları ve yüksek toleranslıekonomik dijital göçebe destinasyonları olarak üç küme elde edilmiştir.

Classification of the Most Preferred Destinations in 2020 By Digital Nomads inNomad List According to Destination Selection Criteria

In the COVID-19 process, there is a serious increase in the rate of remote working in the world, and this increases the number of digital nomads that are becoming more popular every year in the world. Used by more than 1 million people in 2020, nomadlist.com has become the most preferred platform for digital nomads for both destination selection and communication networks. The purpose of this study is to analyze the data in the Nomad List to determine how the top 20 most preferred digital nomad destinations are clustered in 2020 and to define cluster profiles according to cluster averages. K-means cluster analysis was used in the SPSS program for the data obtained through NomadList in the study. When the cluster analysis was analyzed and the means were compared. The analysis yielded three clusters as high-tolerance-luxury digital nomad destinations, low-tolerance-economic digital nomad destinations, and hightolerance-economic digital nomad destinations.

PDF

___

Allahverdi, M. ve Alagöz, A. (2019). İllerin Vergi Gelirleri Açısından Sınıflandırılmasında Kümeleme Analizi Kullanımı. Maliye Dergisi. 176, 441-473.
Bouncken, B. and Reuschl, A. (2018). Coworking-Spaces: How A Phenomenon of The Sharing Economy Builds A Novel Trend for The Workplace and For Entrepreneurship. Rev Manag Sci. 12(1): 317–334. https://doi.org/10.1007/s11846-016-0215-y
Chevtaeva, E. (2021). Information and Communication Technologies in Tourism 2021. Editors Wolfgang Wörndl. “Coworking and Coliving: The Attraction for Digital Nomad Tourists”. Springer. 202–209.
Cook, D. (2020). The Freedom Trap: Digital Nomads and The Use of Disciplining Practices to Manage Work/Leisure Boundaries. Information Technology & Tourism. 22(1): 355-390. https://doi.org/10.1007/s40558-020-00172-4.
Çolak, B., Durdağ, Z. ve Edoğmuş, P. (2016). K-Means Algoritması ile Otomatik Kümeleme. ElCezerî Fen ve Mühendislik Dergisi. 3(2): 315-323.
Gretzel, U and Hardy, A. (2019). #VanLife: Materiality, Makeovers and Mobility amongst Digital Nomads, E-review of Tourism Research, 16(2): 1-9.
Hall, G., Sigala, M., Rentschler, R. and Boyle, S. (2018). Motivations, Mobility and Work Practices; The Conceptual Realities of Digital Nomads. Information and Communication Technologies in Tourism 2019: 437–449.
Heitmann, S., Robinson, P. and Povey, G. (2011). Slow food, slow cities and slow tourism. In P. Robinson, S. Heitmann, and P. Dieke (Eds.), Research Themes for Tourism (pp. 114–127). Wallingford: CAB International.
Hermann, I. and Paris C. M. (2020). Digital Nomadism: the nexus of remote working and travel mobility. Information Technology & Tourism. 22: 329–334.
Kontogeorgopoulos, N. (2004) Conventional Tourism and Ecotourism in Phuket, Thailand: Conflicting Paradigms or Symbiotic Partners?, Journal of Ecotourism, 3(2): 87-108.
Makimoto, T. and Manners, D. (1997). Digital nomad. Chichester: John Wiley & Sons.
Mulyana, C., Sudana, P. and Wikanatha Sagita, P. (2020). Persepsı Dan Motıvası Dıgıtal Nomad Berwısata Dı Desa Tıbubeneng, Canggu, Kuta Utara. Jurnal IPTA (Industri Perjalanan Wisata). 8(2): 183-190.
Mouratidis G. (2018). Digital Nomadism: Travel, Remote Work and Alternative Lifestyle. Sweden: Lund University.
Nicholas, F. and Julian, M. (2021). Integrating Digital Nomads in Corporate Structures: Managerial Contemplations. Proceedings of the 54th Hawaii International Conference on System Sciences.
Mitev, N., de Vaujany, F.-X., Laniray, P., Bohas, A. and Fabbri, J. (2018). Co-working spaces, collaborative practices and entrepreneurship. Progress in IS, 15–43.
Orel, M. (2019). Coworking environments and digital nomadism: balancing work and leisure whilst on the move, World Leisure Journal, 61(3): 215-227.
Pecsek, B. (2018). Working on Holiday: The Theory and Practice of Workcation. Balkans JETSS, 1: 1-13.
Prabawa, W. and Pertiwi, P. (2020). The Digital Nomad Tourist Motivation in Bali: Exploratory Research Based on Push and Pull Theory. Athens Journal of Tourism. 7(3): 161-174.
Putra, G. and Agirachman, A. (2016). Urban Coworking Space: Creative Tourism in Digital Nomads Perspective. Conference: Arte-Polis 6 International Conference At: Bandung, 1: 169-178.
Reichenberger, I. (2017). Digital nomads – A Quest for Holistic Freedom in Work and Leisure, Annals of Leisure Research, 21 (3): 1-17.
Richards, G. (2015) The New Global Nomads: Youth Travel in A Globalizing World, Tourism Recreation Research, 40(3): 340-352.
Richter, A., Heinrich, P., Stocker, A. and Schwabe, G. (2018). Digital Work Design. Business & Information Systems Engineering. 60(3): 259–264.
UNWTO, (2021). International Tourist Numbers Down 65% In First Half of 2020, Unwto Reports.
Valenduc, G. and Vendramin, P. (2016). Work in the digital economy:sorting the old from the new. Working papers-European Trade-Union Institute (ETUI). http://hdl.handle.net/2078.1/173373
Von Zumbusch, J. S. H. and Lalicic, L. (2020). The role of co-living spaces in digital nomads’ wellbeing. Information Technology & Tourism. 22: 439–453. https://doi.org/10.1007/s40558-020-00182-2
Wiranatha, A., Antara, M., Wiranatha, A., Piartrini, P., Pujaastawa I. and Suryawardani, G. A. (2020). Digital Nomads Tourism in Bali. Journal of Development Economics and Finance, 1(1): 1-16.
WYSE Travel Confederation (2018). New Horizons IV: A global study of the youth and student traveller. Project managers: Prof. Greg Richards and Wendy Morrill Published by: WYSE Travel Confederation.
www.nomadlist, Nomad List — Best Places for a Digital Nomad to Live [Erişim Tarihi: 15.01.2021]