KİŞİSELLEŞTİRİLMİŞ ÇEVRİMİÇİ HABER AKIŞININ YANKI ODASI ETKİSİ, FİLTRE BALONU VE SİBERBALKANİZASYON KAVRAMLARI ÇERÇEVESİNDE İNCELENMESİ

Bu araştırmanın amacı hem kişiselleştirmiş çevrimiçi haber kavramını ve türlerini açıklamakhem de yeni medyanın ayırt edici bu özelliğine yönelik farklı görüşleri literatürtaraması ile serimleyerek bütüncül bir bakış açısı sağlamaktır. Bu kapsamda, çalışmadaöncelikle kişiselleştirilmiş haber içerikleri sunan algoritmaların temel çalışma mantığıüzerinde durulmuştur. Ardından kişisel haber akışlarının otomatik oluşturulmasınayönelik eleştirel çalışmaların varsayımları yankı odası etkisi, filtre balonu vesiberbalkanizasyon kavramları bağlamında tartışılmıştır. Son olarak, bu araştırmalardakieleştirileri iddialı bulan deneysel çalışmaların sonuçları sunularak; literatürdeki farklıyaklaşımların karşılaştırılması sağlanmıştır. Çalışmada ayrıca kişiselleştirilmiş haberlerinneden olabileceği sorunlardan korunmak için geliştirilen teknolojik araçlar da açıklanmıştır.Araştırmanın sonunda, gazetecilik etiğinin medya sahiplik yapısı ve içeriğeyönelik kodların yanı sıra kişiselleştirilmiş haber akışı gibi teknolojik süreçlerin şeffaflığınıda içerecek şekilde geliştirilmesi gerektiği vurgulanarak; dijital medya okuryazarlığıderslerinin bu konuları da kapsaması önerilmiştir.

THE EXAMINATION OF PERSONALIZED NEWS FEED IN THE CONTEXT OF ECHO CHAMBER EFFECT, FILTER BUBBLE AND CYBERBALCANIZATION CONCEPTS

This research aims to explain the concept and types of personalized online news feeds, as well as to provide a holistic view by presenting various arguments on this distinctive feature of the new media with literature review. In this context, the study firstly focuses on the fundamental working logic of algorithms that primarily provide personalized news content. Subsequently, the assumptions of critical works on the automatic creation of personal news feeds are discussed in the context of echo chamber effect, filter bubble, and cyberbalkanization concepts. Finally, the comparison of different approaches in the literature is provided by presenting the results of empirical studies in which the criticisms are found to be overhyped. The study also describes the technological tools which are developed to solve the problems that may be caused by the personalized news. At the end of the research, it was emphasized that journalistic ethics should be improved to include transparency of technological processes of news personalization as well as media ownership and news content. Media literacy courses have also been proposed to cover these topics.

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