Kazım KILINÇ, Faruk ÇİFTÇİ

Ağızdan Ağıza İletişimin Tüketicilerin Beyaz Eşya Satın Alma Kararları Üzerindeki Etkisi: Batman İli Örneği

The Effect of Word of Mouth Communication on Consumers' Purchasing Decisions: (Example of Batman Province)

Turkish Studies - Social Sciences

2020-Cilt: 15 - Sayı: 3

1059-1086

4329

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