Ayça Kırgız

Impacts of Integrated Marketing Communication Strategies Applied for Geographical Indications on Purchasing Behavior

Impacts of Integrated Marketing Communication Strategies Applied for Geographical Indications on Purchasing Behavior

İşletme Bilimi Dergisi

2017-Cilt: 5 - Sayı: 1

87-100

Geographical indication, integrated marketing communication, local products, perceived quality of GI, high-value food products

Geographical indication, integrated marketing communication, local products, perceived quality of GI, high-value food products

16487