Ayşenur ÖZGÜNSEVEN ÇAĞ, Nilhan ERDİNÇ, Aykut DEDE, Gülbin ÖZÇELİKAY

Türk İlaç Sanayisinde Fason Üretim ve Co-Marketing Anlaşması Yapan Firmaların Yaşadıkları Avantaj ve Dezavantajlar

Advantages and Disadvantages Experienced by Contract Manufacturing and Co-Marketing Companies in Turkish Pharmaceutical Industry

Black Sea Journal of Health Science

2023-Cilt: 6 Sayı: 4

592-599

İlaç sanayi, Fason üretim, Co-marketing, Pazarlama, İş birliği

Pharmaceutical industry, Contract manufacturing, Co-marketing, Marketing, Collaboration

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