Zehra BOZBAY

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

Istanbul Business Research

2008-Cilt: 37 - Sayı: 1

1-12

Pazarlama Trendleri, Pazarlama, Pazarlama Araştırmaları, İçerik Analizi, İstanbul Üniversitesi İşletme Fakültesi Dergisi

Marketing Trends, Marketing, Marketing Research, Content Analysis, Journal of the School of Business Administration, Istanbul University

5940