Kurumsal Sürdürülebilirliğin Dünyanın En Çok Konuşulan Dillerinde Çevrimiçi Görsel Algısı

Birçok kullanıcı dostu özelliğe sahip olan internet, farklı kültürlerden insanların görsel verilere daha kolay erişmesini ve paylaşmasını sağlamaktadır. Bu çalışmada “kurumsal sürdürülebilirlik” kavramının dünyanın en çok konuşulan dillerinde nasıl algılandığını keşfetmeye yönelik bir girişimde bulunulmuştur. Bu amaçla, dünyanın en çok konuşulan 12 dili tespit edilmiştir: Çince, İngilizce, İspanyolca, Almanca, Fransızca, Türkçe, Urduca, Arapça, Bengalce, Portekizce, Rusça ve Japonca. Ardından, “kurumsal sürdürülebilirlik” terimi her birine çevrilmiştir. Daha sonra, her çeviri images.google.com.tr adresinde görsel aramada kullanılmıştır. Her dildeki ilk 50 sonuç analiz edilmiş ve temalar halinde sınıflandırılmıştır. Sonuçlar, algıların dile ve kültüre bağlı olarak değiştiğini göstermiştir. Algılar, bazı dillerde çevre yönetimi ve ekosistemin korunması ile ilgili görseller üzerinden çevresel yönü; diğerlerinde ise insan ve toplum görselleri üzerinden sosyal yönü vurgulamıştır.

Anahtar Kelimeler:

kurumsal sürdürülebilirlik, kültürel farklar, görsel algı, resim, görsel içerik analizi

Online Visual Perception of “Corporate Sustainability” in the World’s Most Spoken Languages

The internet with many user-friendly features lets people from different cultures access and share visual data more easily. Intrigued by this opportunity, an attempt was made in this study to explore how the concept of “corporate sustainability” was perceived in the most spoken languages of the world. To that end, the top 12 languages of the world were identified — Chinese (Mandarin), English, Spanish, German, French, Turkish, Urdu, Arabic, Bengali, Portuguese, Russian and Japanese. Then, the term “corporate sustainability” was translated to each. Next, an image search was performed using each translation result as a keyword on images.google.com. The first 50 results in each language were analyzed and categorized into themes. Results showed that perceptions varied depending on the language and culture. Perceptions highlighted the environmental aspect in some languages, with images about environmental management and preservation of the ecosystem, and the social aspect in others, with visuals of humans and society.

Keywords:

Corporate Sustainability, Cultural Differences, Visual Perception, Image, Visual Content Analysis,

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