ÇİĞDEM KAYA, Ayşe Begüm ÖTKEN, HAYRİYE SENEM GÖL BEŞER

ÖRGÜTSEL LEKE ARTIK BİR TABU DEĞİL: VOLKSWAGEN ÖRNEĞİ

Her ne kadar leke kavramı eski Yunan kültüründe ahlaki olarak kötü durumda olan bireyleri toplumda ayırt etmek amacıyla kullanılmış olsa da dünyada yaşanan şirket skandalları ve başarısızlıkları sebebiyle günümüzde artık şirketleri tanımlamak için de kullanılmaktadır. Şirketi bir bütün olarak tanımlayan ve sosyal bir sürecin sonucunda ortaya çıkan örgütsel leke artık bir tabu olmaktan çıkmış ve tartışılmaya başlanmıştır. Bu çalışmanın amacı da, örgütsel leke kavramının teorik olarak altını çizmek, itibar kavramından farkını ortaya koymak ve son yıllarda yaşadığı skandalla birlikte tüm dünya tarafından tartışılan Volkswagen şirketini inceleyerek örgütsel leke kavramını tartışmaktır. Çalışmada, içerik analizi kullanılarak Volkswagen şirketinin yaşadığı kriz vaka çalışması olarak ele alınmış ve örgütsel leke açısından tartışılarak gerek sosyal gerekse finansal anlamda nasıl etkilendiği incelenmiştir. Çalışmanın sonucunda şirket sahipleri ve yöneticileri için etik ve leke açısından değerlendirme yapılmakta ve şirketin örgütsel leke ile hangi stratejileri kullanarak baş edebileceği üzerine öneriler sunulmaktadır.

Organizational Stigma is not a Taboo Anymore: Volkswagen Case

Although stigma was used as a marker to differentiate morally collapsed individuals from the community in the ancient Greek culture, nowadays it is used to define companies due to company failures and scandals as well. Organizational stigma which emerges as a result of a social process and is used to define the company as a whole is no longer a taboo and is started to be discussed by the researchers. The aim of this study is to underline the organizational stigma concept theoretically, differentiate the concept from reputation and analyze Volkswagen Company which has been criticized by the world in the past two years because of the emission scandal. Volkswagen Company is discussed as a case study from the point of organizational stigma by using content analysis and analyzed in terms of social and financial aspects. The study makes an evaluation for company owners and managers from the ethics and stigma point of view, and provides implications in order to cope with organizational stigma.

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