SOSYAL MEDYADA DİJİTAL AKTİVİST HARAKETLER ÜZERİNE KURAMSAL BİR İNCELEME

Bilgi iletişim teknolojilerinin etkisinde şekillenen günümüzün teknoloji merkezli iletişim dünyasında, belirli toplumsal olaylara dikkat çekmek ve eylem planları geliştirerek değişimleri sağlamak için çabalayan aktivist gruplar, sadece reel ortamda varlıklarını devam ettiremeyecekleri gerçeğini görmektedirler. Bu durum dijital aktivizm kavramının ortaya çıkmasını da beraberinde getirmiştir. Dijital aktivizmde Web 2.0’ın etkisinde şekillenen kullanıcı merkezli sosyal medya, aktivist gruplar için önemli bir varlık alanı, iletişim ve eylem merkezi haline gelmekte ve reel ortamla eşgüdümlü olarak kullanılmaktadır. Web 2.0'ın etkisinde temellenen kullanıcı merkezli bir paylaşım alanı haline gelen bilgi iletişim teknolojilerindeki yeni yaklaşım, uzaklık baskısı ve zaman baskısı olmadan ortak ilgileri ve amaçları etrafında insanların bir araya gelmesini kolaylaştırmaktadır. Bu süreçte dünyanın bir köşesinde yaşanan bir çevre sorunu, bir olay çok kısa bir süre içinde dünya genelinde çok sayıda insanın gündemine bir iki tıklama ile düşebilmekte, gündeme oturmakta, sanal ortam üzerinden sosyal etkileşime dönüşebilmektedir. Bu çalışmada dijital aktivizm kavramı ve sosyal medyanın dijital aktivizmde üstlendiği role yönelik kuramsal alt yapıya yönelik yapılan literatür çalışmaları incelenerek kuramsal olarak bir durum tespiti yapılmaya çalışılmaktadır

Anahtar Kelimeler:

Aktivizm, Dijital Aktivizm, İnternet, Sosyal Medya, Sosyal Ağlar

A THEORETICAL ANALYSIS ON DIGITAL ACTIVIST MOVEMENTS ON SOCIAL MEDIA

In today’s technology-centered communication world, shaped by the effects of information and communication technologies, activist groups working to draw attention to certain social events and to develop plans to secure changes understand that they must go beyond the physical environment. This situation has led to the emergence of digital activism concept. In digital activism, user-centered social media, shaped by the effects of Web 2.0, has become an important realm of existence and center of communication and action for activist groups. It is now used in coordination with the physical environment. The new approach in information and communication technologies, which has become a user-centered sharing environment due to the effects of Web 2.0, facilitates the bringing together of people around common interests and objectives, without the pressures of distance and time. As a result, an environmental issue occurring in one corner of the world can become the main topic of many other people’s agenda world-wide within a very short period of time and with just a few clicks. The virtual environment can thus be transformed into a social effect. The study analyzes the literature studies which are conducted on theoretical foundation concerning the concept of digital activism and the role of social media in digital activism. Therefore the study aims to identify the situation theoretically.

Keywords:

Activism, Digital Activism, Internet, Social Media, Social Networks,

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